NOISE Dominates Southwest Florida 2010 Addy Competition
Wednesday, March 10th, 2010 | Uncategorized | No Comments
NOISE, a 24-years-savvy brand development agency with service locations in Sanibel, FL and Milwaukee, WI, is the top creative agency in Southwest Florida for the third year in a row — dominating the 2010 Addy Awards Competition with a total of 19 Gold and Silver Awards, including a tremendous two Judges Choice Awards, and another two Best of Show Awards. The awards were presented Friday, March 5, in Southwest Florida.
NOISE’s total of 19 awards is nearly twice that of any other agency, and continues the top-agency ranking that NOISE registered in both 2008 and 2009. Over the past three years, NOISE has won nearly 100 Addy Awards in Southwest Florida, including four Judges Choices and three Best of Shows. Milissa Sprecher (left), CEO and John Sprecher (right), Creative Director, manage NOISE Florida.
“We’re extremely elated how our creative efforts were reviewed and received, and we take great pride in that,” said John Sprecher, Chairman and Creative Director. “But we take more pride in the fact that NOISE creative delivers results for our clients — brand building and bottom line results. Great, effective advertising comes from a true partnership between the client and the agency. NOISE is fortunate to have such great partner clients.”
NOISE 2010 Addy Awards include:
•BEST OF SHOW, ALL, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•BEST OF SHOW, PRINT, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, DIGITIAL MEDIA: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, COLLATERAL, GOLD: Florida Repertory Theatre, “High Flying Twelfth Season”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Is It Warm In Here?”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “It’s Not the Humidity”
•GOLD ADDY, IDENTITY: The Core Christian Church, “Identity”
•SILVER ADDY, OUTDOOR CAMPAIGN: Fort HealthCare, “Caring for Life”
•SILVER ADDY, RADIO: Fort HealthCare, “Meet Your Match”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Improper Attire”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “New Web Brand”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: ‘Tween Waters Inn – Old Captiva House, “Feast Your Eyes”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: VISIT Milwaukee, “The Intersection of Water and Fun”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Assume Crash Positions”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Cross Paths”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “It Snaps”
•SILVER ADDY, MIXED MEDIA CAMPAIGN: Florida Repertory Theatre, “High Flying Twelfth Season”
•SILVER ADDY, PRINT CAMPAIGN: Florida Repertory Theatre, “High Flying Twelve Season”
•SILVER ADDY, POINT OF PURCHASE: The Core Christian Church, “For a God Time Call”
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: www.Make-Noise.com or www.Facebook.com/noiseinc
• NOISE.Interactive: www.Make-NOISE.com
• Vwallah!: www.Vwallah.com
• QwickClick Video: www.Qwick-Click.com
For a personal meeting, contact:
• John Sprecher, Florida: 239.395.9555 or johns@make-noise.com
• Mary Parodo, Wisconsin: 414.226.4900 or maryp@make-noise.com
NOISE INTER.ACTIVE AWARDED VISIT MILWAUKEE WEB BRAND CONTRACTS
Thursday, January 21st, 2010 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization (SEO) contracts for VISIT Milwaukee. A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, has already commenced and will complement and complete the VISIT Milwaukee cutting-edge web initiative, leading the way in social media.
The Inter.Active team will work to optimize the website brand, design and function, while enhancing search results through clickthrough campaigning, tagging, social media, and other SEO tactics. NOISE Interactive will also integrate all other marketing materials to drive website traffic and ultimately tourism to Milwaukee.
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
“Travel and tourism, branding, and marketing is highly driven today by the interactive media and web presence, and we’re confident our work with VISIT Milwaukee will make a great first impression,” notes Mary Parodo, President of NOISE. “The VISIT Milwaukee web presence will reflect the energy and vibrance of Milwaukee and surrounding communities to create not only a first impression, but a lasting one.”
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring guests are warmly welcomed, and enjoy world-class attractions and an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
NOISE INTER.ACTIVE AWARDED DOOR COUNTY, WISCONSIN WEB BRAND CONTRACTS
Friday, November 20th, 2009 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization contracts for Door County Visitor Bureau, the tourism marketing organization for Door County, Wisconsin. Located in northeastern Wisconsin, on a breathtaking, charming peninsula featuring 300 miles of beautiful coast, Door County annually hosts more than two million visitors and has been named a “Top Ten Vacation Destination in North America” by Money Magazine.
“NOISE Inter.Active is extremely proud to have been selected for these cornerstone branding assignments,” notes Mary Parodo, President and Account Leader for Door County Visitor Bureau. “As we know, travel and tourism branding and marketing is driven today by the internet, and our work here is literally the ‘front door’ by which Door County will welcome its guests.”
John Sprecher, Chairman and Creative Director for Door County Visitor Bureau, adds that “NOISE Inter.Active will bring an exciting, innovative, integrated web brand plan to Door County’s great benefit. We look forward to making the internet visitor’s welcome warm, inviting, engaging, fun, and something people will want to do again and again.”
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Branding
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, will complement and complete the Door County Visitor Bureau web initiative.
For a confidential consultation, contact NOISE Chairman John Sprecher at johns@make-noise.com or 239.395.9555.
JASON WOLLERING JOINS NOISE AS WEB DEVELOPER & DESIGNER
Friday, November 6th, 2009 | Uncategorized | No Comments
NOISE welcomes Jason Wollering to its award-winning staff. Wollering will head the interactive media design department while also contributing to graphic design and e-marketing.
Wollering joins NOISE in Milwaukee, Wis., but will serve clients across the United States including Xona Resort Suites (Scottsdale, Ariz.), Door County Visitor Bureau (Door County, Wis.), ‘Tween Waters Inn Island Resort (Captiva, Fla.) and Fort HealthCare (Fort Atkinson, Wis.). A graduate of Milwaukee School of Engineering and Milwaukee Institute of Art & Design with a degree in Management Information Systems and Communication Design, Wollering will lead the NOISE team interactively, utilizing his experience as a Lead Flash Developer and Graphic Designer for previous clients such as Miller Brewing Co., Kohler Co., Kohl’s and Briggs & Stratton.
“Jason is a jack of many trades,” says John Sprecher, Chief Creative Officer of NOISE. “He has the amazing ability to blend artistic sense with website and interactive development — the perfect combination in the ever-evolving digital world. NOISE is fortunate to be have such talent on its team.”
While Wollering has a special interest in digital media, he also has an extended knowledge of graphic design, print/environmental design and package design. Outside of work, Wollering enjoys his guitar and is a season ticket holder to the Milwaukee Brewers.
“I see this as an opportunity to grow professionally, as well as personally,” says Wollering. “It’s an opportunity not only to gain experience but to push myself beyond my own limits — to do what I love to do, and have some fun while doing it. NOISE is the perfect fit, and I am encouraged everyday by the atmosphere NOISE creates.”
NOISE PROMOTES EMILY KETTNER TO ACCOUNT LEADER
Friday, October 30th, 2009 | Uncategorized | No Comments
Award-winning and multi-media branding communications agency NOISE has announced the promotion of Emily Kettner to Account Leader. Kettner will continue working from the Sanibel, Fla. location while attending to clients in Florida and other locations across the U.S.
Over the past year with NOISE, Kettner has utilized her experience in attractions, healthcare and tourism to manage and write award-winning work for clients such as Florida Repertory Theatre, ‘Tween Waters Inn and Fort HealthCare. Kettner will continue her work managing accounts, while also assisting in copywriting, social media and public relations.
“Emily’s work has proven to be an asset to our team,” says John Sprecher, Chief Creative Officer of NOISE. “Her dedication to clients and ability to step up as a leader has led to her growth at NOISE. We hope to see her continue to grow as a leader in our company for many years to come, so that I can enjoy working less.”
A native of Appleton Wis., Kettner graduated from the University of Wisconsin-La Crosse with a degree in Communication, an emphasis in Public Relations and Organizational Communication and minor in Spanish. Previously establishing herself in Milwaukee, Kettner has worked, written and event planned for clients such as the Milwaukee Brewers, Major League Baseball and United Healthcare, lending her skills to award winning work from Public Relations Society of America, American Marketing Association and The Association for Women in Communications. Kettner is a member of the Southwest Florida Advertising Federation and active in the local international relations community.
DAN AUGUSTINE JOINS NOISE AS SENIOR ART DIRECTOR
Tuesday, October 20th, 2009 | Uncategorized | 3 Comments
Award-winning and multi-media branding communications agency NOISE has announced the addition of Dan Augustine as Senior Art Director to their team. Augustine will serve in a senior art direction capacity at NOISE in Milwaukee, while attending to clients in Florida, Wisconsin, Arizona, Missouri and other locations across the U.S.
Utilizing his award-winning experience in tourism and attractions, and clients such as the Milwaukee Art Museum, Public Relations Society of America, Milwaukee Brewers, Lake Express High Speed Ferry, and Milwaukee Symphony Orchestra League, Augustine will help art direct new agency clients such as VISIT Milwaukee and Door County Visitor Bureau.
“Dan is a great addition to NOISE on a lot of levels,” says John Sprecher, agency creative Director. “He’s highly talented in print, digital and broadcast; he has some very good copywriting skills; and his past-shoulder-length hair adds to the agency’s cool quotient.”
Augustine graduated from Marquette University and the Milwaukee Institute of Art and Design – with degrees in Communication and Studio Art respectively. A native of Detroit, Dan began his career at J. Walter Thompson’s home office working for the Ford Motor Company account. Migrating to Milwaukee after college, Augustine engrained himself in the creative community as a guest lecturer at The Eisner Museum of Advertising and Design, as well as mentoring students at Marquette University and the University of Wisconsin-Milwaukee. He is also a member of the United Milwaukee Ad Workers
NOISE NAMED AGENCY OF RECORD FOR DOOR COUNTY VISITOR BUREAU
Tuesday, September 1st, 2009 | Uncategorized | No Comments
NOISE is pleased to announce its appointment by Door County Visitor Bureau (DCVB) as agency of record (AOR). NOISE will provide award-winning expertise to further communicate the brand and brand experience with a focus on web initiatives, social media and advertising for Door County, Wisconsin.
The Door County peninsula and Washington Island extend into Lake Michigan and Green Bay in the northeast corner of Wisconsin. Named one of America’s “Top Ten Vacation Destinations” by Money Magazine (and often referred to as the Cape Cod of the Midwest), the region features more than 300 miles of shoreline, over 30 islands, 10 lighthouses, 5 state parks and 19 county parks, and is known for its natural beauty, outdoor recreation, water sports, unique shopping, visual and performing arts, and value-added lodging (from bed and breakfast to full-service resort).
“We’re extremely excited to begin promoting this celebrated Wisconsin destination,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “Door County is rich with heritage, natural beauty and activity; NOISE is enthused to serve clients and locations like Door County that truly resonate with every visitor.”
NOISE President and Door County account director Mary Parodo added: “We’ve watched Door County grow into a must-visit, must-see, must-do destination in the recent years. Now, we’re eager to spread the word and let the world in on this treasure.”
Tourism is the largest industry in Door County, with traveler expenditures in 2008 totaling more than $483 million. Door County welcomed two million visitors last year and provided an estimated 8,470 full-time-equivalent jobs in the county.
NOISE LAUNCHES NEW ‘TWEEN WATERS INN INTERACTIVE WEBSITE
Tuesday, August 11th, 2009 | Uncategorized | No Comments
NOISE announced the launch of the new ‘Tween Waters Inn website at www.tween-waters.com this week, dedicated to enhancing the visitor’s trip experience to Captiva Island. The new site maintains current content as well as new and expanded content, however boasts a more interactive web 2.0, new messaging, new packages and promotions, and QwickClick VideoTours featuring activities, dining, and fun at the resort.
Introducing new pages such as an image gallery and video tours, NOISE focused on creating an experience that would not only be aesthetic, but also more user-friendly and interactive. With easy navigation tabs, the website gives users the ability to book reservations, review the resort, share experiences, view rooms, contact the resort or check rates, while maintaining many of the “fan favorites” such as the beach cam and Tidings blog. Interactive novelties such as the two-minute QwickClick videos allow visitors to receive a more up close and personal introduction to some of the ‘Tween Waters Inn amenities without ever leaving the computer chair.
“Visiting the new website is an experience,” says Jeff Shuff, General Manager of ‘Tween Waters Inn. “It’s not just a place to book reservations or find rates. It’s a place to discover your next big adventure. We are really excited to deliver added value to our customers so that visitors can make informed decisions about their vacations.”
NOISE first remodeled the ‘Tween Waters Inn website in 2004, increasing online reservations and revenue substantially. NOISE plans for the new design to continue to increase reservations, but also awareness of the resort with search engine optimization through the site’s novel use of viral video, interactive media and social media. While the enhancements to the website are significant, the location has not changed: www.tween-waters.com.
NOISE EXPANDS TEAM WITH ALEX FERNANDEZ, SOCIAL MEDIA GURU
Friday, July 10th, 2009 | Uncategorized | No Comments
NOISE welcomes Alex Fernandez as Social Media Guru to its award-winning staff. Fernandez will head the social media department while also contributing to web content, video editing, and new business development.
Fernandez joins the team in Sanibel, Fla., but will serve clients across the United States including Visit Milwaukee, ‘Tween Waters Inn and Fort HealthCare. Fernandez hails from Fort Myers, Fla. and brings a fresh new perspective to social media. With a degree in marketing and advertising from Florida Gulf Coast University, and a passion for digital media and internet marketing, Fernandez plans to lead the NOISE social media department, including the utilization of social networks, viral video, and photo sharing, plus assisting in video production. Earlier this year, Fernandez authored a Social Media Manifesto, a brief guide to social media best practices. Electronic copies are available by emailing AlexF@make-noise.com.
“The industry is evolving, and NOISE is evolving with it,” says John Sprecher, Chief Creative Officer of NOISE. “Alex brings a young mind and fresh ideas to this new media – it’s wonderful to have such an asset on our team.”
Out of the office, Fernandez contributes to the advertising world as a new board member and ambassador to the Advertising Federation of Southwest Florida. His time is also split with teaching private guitar lessons in the local area.
NEWT BARRETT JOINS NOISE IN DIGITAL MARKETING PARTNERSHIP
Wednesday, May 20th, 2009 | Uncategorized | No Comments
Newt Barrett, noted Internet content marketing authority, has joined NOISE as Digital Marketing Officer in a strategic partnership. The partnership is designed to expand and enhance the services provided by Forward/Slash, NOISE’s growing web brand development and web experience division. Barrett will team with NOISE strategic, creative, social media and traditional media staff in servicing clients throughout the United States.
Barrett is highly acclaimed marketing professional with more than 30 years of industry experience in both traditional and new media marketing, and currently provides marketing counsel for select clients nationally. He is publisher of ContentMarketingToday.com, an online marketing blog rated among the top 10 in the United States. He is also co-author of the widely praised web content marketing book, “Get Content. Get Customers.”, published by McGraw-Hill. Earlier in his career, he served as founder and publisher of Gulfshore Business magazine in Southwest Florida.
“NOISE is enthused to embrace Newt Barrett as part of our web experience marketing team,” noted John Sprecher, Chairman and Creative Director. “His extensive online and e-marketing knowledge will be a valuable, valuable asset in helping us increase the online marketing success of clients. This is a very exciting time in the history of our company and our web division, Forward/Slash.”
As Barrett added, “Partnering with NOISE, and helping to lead Forward/Slash, is a natural extension of the positive relationship our two companies established last year. Together, we look forward to being able to provide a highly experienced, extremely creative and ROI-producing web development and digital consumer experiences to innovative marketers across the U.S.”
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