Monday, July 2nd, 2012 | Uncategorized, advertising | No Comments
Integrated Brand Realization Agency Continues Success of 26 Years
With the Addition of Next Generation of Leaders
NOISE, Inc, an integrated brand realization agency with 26 years of success serving clients throughout the United States, today announces the naming of two new partners to the corporation. Joining Chairman & Creative Supervisor John Sprecher and Chief Executive Officer Milissa Sprecher as owners are Tony Seaman, Partner & Creative Director and Daniel Augustine, Partner & Associate Creative Director. The partnership was legally executed on Friday, June 30, 2012.
“I’ve been fortunate to work with many highly talented creative and strategy professionals across the years — Tony and Dan certainly among these,” John Sprecher said. “But beyond their creativity and passion for excellence, what also defines both gentlemen is their honesty, integrity, work ethic, lack of ego (excessive ego, that is!) and openness. Clearly, these are all qualities that I’ve come to admire and appreciate in the five years that Tony has been with NOISE, and three years Dan has worked with us. Their levels of enthusiasm and energy for our company, the business of branding and advertising, and our clients are contagious and will serve NOISE well for many years to come.”
The addition of the partners will benefit both the agency and its clients — most notably allowing Mary Parodo, President & Director of Client Services, to shift some NOISE North (Milwaukee) management and organizational duties to the local partners, while focusing her energies entirely on her many strengths of strategic direction, account management, brand development, attention to quality and ultimately, client success.
]Tony Seaman (left) joined NOISE in 2007 and has served a number of capacities in creative leadership, most recently Vice President & Creative Director. Since joining NOISE, his work has been honored with close to 100 industry awards including multiple “Best of Show” and “Judges Choice” awards. He is a graduate of the University of Wisconsin with a degree in Art. He is an active member of the Milwaukee advertising community, and also teaches advertising design at the Milwaukee Institute of Art and Design.
Dan Augustine (right) joined NOISE in 2009 as an art director, and most recently served as Assistant Vice President & Associate Creative Director. His work has been honored by more than 50 advertising awards, including “Bestof Show” efforts and recognition in Communication Arts Illustration Annual. Dan is a graduate of Marquette University with a degree in Communications. He teaches design at Marquette University and copywriting at the University of Wisconsin (Milwaukee), and sits on the board of directors for the United Milwaukee Adworkers Union.
NOISE, Inc. is a 26-years-savvy, integrated brand realization agency that specializes in business-to-consumer leaders in travel, tourism, hospitality, health care, entertainment, sports marketing, law, finance, education, food, beverage and more. In its 26 years, NOISE has been recognized with more than 750 awards, with work highlighted in numerous publications including The Wall Street Journal, Chicago Tribune, Milwaukee Journal, Print, Graphic Design, Graphis, Gulf Coast Business Review, Milwaukee Business Journal, Content Marketing, Healthcare Marketing and many others.
NOISE provides 40 integrated branding, advertising, marketing, creative, digital, social, media and brand experience services in-house. For more information, visit www.Make-Noise.com and follow the agency’s successes and shenanigans at www.Facebook.com/NOISEinc.
Thursday, July 21st, 2011 | John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, NOISE Inter.Active, NOISE SOCIAL, QwickClick Video, Sanibel, Search Engine Optimization, Social media, advertising, award-winning, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, online marketing, public relations | No Comments
NOISE, Inc., a nationally awarded brand definition, development and deployment agency with offices in Florida and Wisconsin, has been awarded a comprehensive, multi-media rebranding contract by Pensacola Bay Area Chamber of Commerce.
Pensacola Bay Area Chamber of Commerce consists of more than 1,200 members and five departments dedicated to economic development; armed services; community and governmental affairs; tourism; and membership. The Chamber is committed to promoting, improving and enhancing the Pensacola Bay Area through responsible economic development, community involvement, and unity of private and public sectors.
Out of a field of six local advertising and communication firms, the Chamber unanimously selected NOISE to rebrand the organization to include brand definition; brand identity; brand messaging; web brand; plus social media marketing and other communication strategies.
“When we looked at the history of how NOISE approached the branding of various chambers, they really have it down to a science,” said Jim Roberts, Emerald Coast Utility Authority spokesman and member of the selection panel. “I was impressed by their experience and their foresight on how the branding effort would play out.”
“The key measure of the Chamber’s current success is that it has attracted leaders to the area whose energy and ideas have contributed to future growth,” said John Sprecher, NOISE Chairman and Creative Director. “Rich in talent, resources, and committed to the ideals of excellence and innovation, those leaders recognized those same qualities in NOISE resulting in our new and exciting partnership.”
Tuesday, May 24th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Search Engine Optimization, Social media, advertising, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, online marketing, pay-per-click campaign, web | No Comments
Having led numerous innovative, highly successful digital-social campaigns as a NOISE Account Leader, placing Kettner as lead visionary for all NOISE digital marketing efforts — across two offices for clients across the country — is an obvious and logical benefit for travel, tourism, entertainment, retail, real estate and the agency’s many other industry marketers. Her proven experience in social media, search engine optimization, e-marketing, pay-per-click campaigns, online tracking mechanisms and video strategies combined with her fresh perspective enables NOISE clients to amplify their success.
“Emily’s passion, innovation and impressive in-depth knowledge of online marketing solutions makes her a trusted leader in a constantly evolving, fast-paced digital environment,” said John Sprecher, NOISE Chairman and Creative Director. “Her ability to lead rather than follow and to deliver measurable results leaves clients wanting more and getting more in return.”
With nearly five years of industry experience, Kettner’s contributions have led to numerous awards for clients such as the Florida Repertory Theatre, ‘Tween Waters Inn Island Resort, Door County Visitor Bureau, Fort Healthcare and VISIT Milwaukee.
Monday, May 16th, 2011 | Uncategorized | No Comments
A national Certified Medical Educators (CME) Group has selected NOISE to position, promote and publicize through social media its educational smoking cessation healthcare initiative called Cease Smoking Today (CS2day).
The national CS2day initiative, comprised of nine healthcare partners committed to decreasing United States smoking rates, provides physicians and healthcare professionals with innovative, effective and clinically relevant methods targeted to increase the smoking quit rates for patients in individual and system practice settings.
“We are thrilled and privileged to invent and implement strategies for CS2day,” said Mary Parodo, NOISE President and Chief Brand Advocate. “Not only are we partnered with an outstanding organization dedicated to improving our quality of life, but we are fortunate to be collaborating with the group’s esteemed healthcare partners including the California Academy of Family Physicians, CME Enterprise, Healthcare Performance, IFMC, IPMA, Physicians’ Institute for Excellence in Medicine, Purdue University, University of Virginia School of Medicine, and University of Wisconsin School of Medicine and Public Health.”
NOISE is executing a number of integrated projects with the overall goal of raising CS2day’s visibility and engaging the medical community in the fight to extinguish smoking. Campaign components include social media, video, special event and online initiatives.
NOISE DOMINATES NEW, LARGER SOUTHWEST FLORIDA ADDY COMPETITION WITH BEST OF SHOW, TWO BEST OF CATEGORY, PEOPLE’S CHOICE AND 11 GOLD AWARDS
Friday, February 25th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin award winning health care for, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, public relations, web | No Comments
Award-winning and multi-media brand marketing agency NOISE made itself heard and seen at the 50th anniversary AAF (American Advertising Federation) Suncoast-Southwest Florida ADDY award presentation held in Sarasota on February 21st by winning 11 Gold, 11 Silver, two Best of Category and one People’s Choice awards — plus the grand prize, Best of Show award. The competition was open to all agencies and marketers from Sarasota to Naples, Florida.
In the fourth-largest entered competition in Florida in terms of entries, NOISE doubled its closest competitor in total number of Gold and Silver awards. NOISE attendees who celebrated at the event included John Sprecher, Chairman, Creative Director; Milissa Sprecher, CEO; Mary Parodo, President, Chief Brand Officer; Tony Seaman, Vice President, Associate Creative Director; Dan Augustine, Senior Art Director and Emily Kettner, Account Leader.
The 2011 Addy Competition marks the fourth consecutive year that NOISE has been recognized with the most awards of any Southwest Florida agency, totaling well over 100 Gold, Silver and Best of awards. “Needless to say, I’m extremely proud of the creative and account teams that we’ve assembled,” said John Sprecher, NOISE Chairman and Creative Director. “But great creative without corresponding great results for the client is pretty much icing without the cake. That’s the bottom line, and the satisfaction of our clients — measured by their results and length of relationship with NOISE — is our greater reward.”
NOISE client winners included VISIT Milwaukee, Door County Visitor Bureau, Xona Resort Suites, ‘Tween Waters Inn, Fort HealthCare, Florida Repertory Theatre, The Eatery, Saturn Lounge and self-promotion for NOISE.
Winners by category:
BEST OF SHOW, AMY AWARD (BEST OF CATEGORY) & GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for Arts, Campaign, “Season 13 Poster Campaign”
AMY AWARD (BEST OF CATEGORY) & GOLD
• Saturn Lounge, Self Promotion, Campaign, “Together Campaign”
PEOPLE’S CHOICE & GOLD – Awarded to NOISE for:
• The Eatery, Public Service, Poster, “Pancake Smackdown”
GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for the Arts, Mixed Media Campaign, “Lucky Season 13 Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Gaslight”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Noises Off”
• NOISE, Self Promotion, Interactive, “Jingle On”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Fire Good”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Splash”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Who Ya Gonna Call?”
• Xona Resort Suites, Consumer/Trade Publication, “Hole in Many”
SILVER – Awarded to NOISE for:
• Door County Visitor Bureau, Newspaper, Campaign, “Your Stories, Our Setting”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Banner Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Magazine Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Interactive, “Lucky Season 13 Web Campaign”
• Fort HealthCare, Television, Regional/National Consumer Services, “Almost Anything”
• NOISE, Self Promotion, Print, “Vwallah Social Media, What Do You See?”
• ‘Tween Waters Inn, Interactive Media, Online Campaign, “Shouldn’t Every Day Be This Good?”
• VISIT Milwaukee, Interactive Media, Website Consumer HTML, Products, “At the Intersection of Water and Value”
• VISIT Milwaukee, Out of Home Campaign, “Hey Chicago”
• Xona Resort Suites, Consumer/Trade Publication, “They’re Smiling for a Reason”
• Xona Resort Suites, Consumer/Trade Publication, Campaign, “Hole in Many”
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
NOISE HIRES CHARLES “SONNY” MARES, EXPERIENCED TOURISM DIRECTOR TO LEAD DESTINATION AND HOSPITALITY MARKETING
Monday, September 20th, 2010 | Fort Myers, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, internet, marketing, media, noise branding advertising public relations brand milwa, public relations, web | No Comments
Charles (Sonny) Mares, noted destination marketing director, has joined NOISE as Vice President and Director of Hospitality Marketing — and will team with NOISE strategic, creative, social media and traditional media staff in acquiring and servicing clients throughout the United States.
Mares, a highly acclaimed marketing professional with more than 35 years of industry experience in hospitality marketing, has served Convention and Visitors Bureaus as Vice President in Denver, Colo.; Executive Vice President in Mobile, Ala. and held top positions as Executive Director in Galveston, Texas; Milwaukee, Wis.; Jacksonville, Fla.; Omaha, Neb. and most recently Walton County Tourist Development Council.
Furthering his development and experience in tourism, Mares also served on the Wisconsin Tourism Advisory Council, Florida Tourism Commission, Board of Directors for VISIT FLORIDA, and served as a member of the board of the International Association of Convention & Visitor Bureaus.
“We are truly enthused that Sonny has joined our team at NOISE,” noted John Sprecher, Chairman and Creative Director at NOISE. “His reputation throughout the industry, and outstanding sales and marketing expertise, is a significant enhancement of the level of service we can provide to lodging, destination, attraction and other tourism clients.”
NOISE has served more than 50 hospitality industry clients and received more than 200 awards for its work, including two Platinum HSMAI “Best of Shows” and four VISIT FLORIDA Flagler Finalist awards.
Thursday, July 1st, 2010 | Uncategorized | No Comments
Lopez will manage all media initiatives for leading industry clients such as, Fort HealthCare, Door County Visitor Bureau, Xona Resort Suites and VISIT Milwaukee, and additionally will assist in media planning/buying for NOISE clients from the South office on Sanibel Island, Florida.
Already a veteran in the industry with over seven years of experience, Lopez brings her skills to NOISE where her creativity, negotiation abilities, research and strong media partner relationships will be a great asset. She previously worked as Media Manager at Stir, LLC and Media Buyer at The Roberts Group. She has worked with a variety of national and regional clients, such as Mazda, OPTIMA Batteries, Carle Foundation Hospital and others.
“Suzie has had incredible experience in the industry and posses the skills in progressive new media that we are always looking for at NOISE,” says Mary Parodo, NOISE President. “Her ability to create unique media solutions for our clients and her outgoing personality, make Suzie a great fit for our team.”
Wednesday, June 30th, 2010 | Uncategorized | No Comments
Award-winning, 25-year smart multi-media branding communications agency NOISE has announced the addition of Adam DeSanctis to the talented social media team, Vwallah!. DeSantics will serve as Social Media Evagelist, while also contributing to search engine optimization monitoring, public relations, as well as new business opportunities.
Previously managing the social media accounts for the Portland (Maine) Regional Chamber, DeSanctis has a background in journalism and public relations, and will utilize his experience to manage Vwallah! social media clients. Bringing a fresh new perspective to the rapidly growing department at NOISE, DeSanctis plans to excel with Vwallah!, bringing national tourism and healthcare clients to higher recognition, involvement and interaction.
“Adam was eager to get away from the cold weather in Maine,” says John Sprecher, Chief Creative Officer of NOISE. “Fortunately for him, our Sanibel office opened its doors and offered him a heavenly work environment where he can wear shorts to work every day.”
DeSanctis graduated from the University of Maine with a degree in Journalism-Advertising, with a minor in Public Relations and Psychology. Previously establishing himself in Portland, DeSanctis lent his skills to the Portland Regional Chamber of Commerce, Snow East Magazine journalist, and the Eastern Ski Writers Association, contributing work to the Journal Inquirer (CT), Weirs Weekly, ESWA newsletter, Maine Outdoor Journal, Snow East Magazine, Kidznsnow and SnowChronicles. A native of Jay, Maine, DeSanctis transferred to sunny Fort Myers, Fla. where he is a current resident. A die-hard Yankees fan, DeSanctis plans to expand his repertoire with award-winning work in next year’s Advertising Federation awards.
Friday, June 25th, 2010 | NOISE, Sanibel, branding, interactive, internet, media, web | No Comments
NOISE, Inc. is pleased to announce the launch of a new web brand for Royal Shell Real Estate, a premier real estate agency located on Sanibel and Captiva Islands, Florida. The new Royal Shell Real Estate website can be found at www.royalshellsales.com.
The new website, created by NOISE Inter.Active, has many unique features which allow clients to become more involved in the home searching process. Clients are able to find a Royal Shell agent with the qualities and experience that fit their own personal needs, by reviewing individual agent bio pages. New search capabilities makes it easy to identify properties with distinct specifications or search by location on a map. There is also the option to create a private account and receive updates via email about saved searches or favorite properties. Finally, clients feel more connected to Royal Shell, Sanibel and Captiva Islands after watching the video dedicated to the company promise and experience.
“Everyone dreams of living in paradise,” says NOISE Chairman John Sprecher. “The new Royal Shell Real Estate website makes finding that dream home a lot easier.”
The new web brand for Royal Shell Real Estate captures the fresh and friendly nature of Sanibel and Captiva Islands, by allowing clients to connect with agents and find their dream property easier than ever before. The company’s new brand message, created by NOISE, “The treatment you expect. The treatment you deserve.” ensures clients that Royal Shell will help them attain their dream home through quality service.
ABOUT ROYAL SHELL REAL ESTATE:
With Office on Sanibel and Captiva Islands, Fla., Royal Shell Real Estate is among the largest and most prestigious real estate companies in Southwest Florida, with more than 25 brokers and agents to aid in selling or findings permanent residence, vacation or second home, investment property, property for future development, and commercial or business investment. For more information about Royal Shell Real Estate, call 800.805.0168 or visit www.RoyalShellSales.com.
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