Suzie Lopez Joins NOISE As Senior Media Buyer/Planner
Thursday, July 1st, 2010 | Uncategorized | No Comments
Award winning multi-media branding communications agency, NOISE, Inc., has announced the addition of Suzie Lopez to the team in their Milwaukee office, as Senior Media Buyer/Planner.
Lopez will manage all media initiatives for leading industry clients such as, Fort HealthCare, Door County Visitor Bureau, Xona Resort Suites and VISIT Milwaukee, and additionally will assist in media planning/buying for NOISE clients from the South office on Sanibel Island, Florida.
Already a veteran in the industry with over seven years of experience, Lopez brings her skills to NOISE where her creativity, negotiation abilities, research and strong media partner relationships will be a great asset. She previously worked as Media Manager at Stir, LLC and Media Buyer at The Roberts Group. She has worked with a variety of national and regional clients, such as Mazda, OPTIMA Batteries, Carle Foundation Hospital and others.
“Suzie has had incredible experience in the industry and posses the skills in progressive new media that we are always looking for at NOISE,” says Mary Parodo, NOISE President. “Her ability to create unique media solutions for our clients and her outgoing personality, make Suzie a great fit for our team.”
NOISE Hires Social Media Evangelist Adam DeSanctis
Wednesday, June 30th, 2010 | Uncategorized | No Comments
Award-winning, 25-year smart multi-media branding communications agency NOISE has announced the addition of Adam DeSanctis to the talented social media team, Vwallah!. DeSantics will serve as Social Media Evagelist, while also contributing to search engine optimization monitoring, public relations, as well as new business opportunities.
Previously managing the social media accounts for the Portland (Maine) Regional Chamber, DeSanctis has a background in journalism and public relations, and will utilize his experience to manage Vwallah! social media clients. Bringing a fresh new perspective to the rapidly growing department at NOISE, DeSanctis plans to excel with Vwallah!, bringing national tourism and healthcare clients to higher recognition, involvement and interaction.
“Adam was eager to get away from the cold weather in Maine,” says John Sprecher, Chief Creative Officer of NOISE. “Fortunately for him, our Sanibel office opened its doors and offered him a heavenly work environment where he can wear shorts to work every day.”
DeSanctis graduated from the University of Maine with a degree in Journalism-Advertising, with a minor in Public Relations and Psychology. Previously establishing himself in Portland, DeSanctis lent his skills to the Portland Regional Chamber of Commerce, Snow East Magazine journalist, and the Eastern Ski Writers Association, contributing work to the Journal Inquirer (CT), Weirs Weekly, ESWA newsletter, Maine Outdoor Journal, Snow East Magazine, Kidznsnow and SnowChronicles. A native of Jay, Maine, DeSanctis transferred to sunny Fort Myers, Fla. where he is a current resident. A die-hard Yankees fan, DeSanctis plans to expand his repertoire with award-winning work in next year’s Advertising Federation awards.
NOISE Creates New Web Brand For Royal Shell Real Estate
Friday, June 25th, 2010 | NOISE, Sanibel, branding, interactive, internet, media, web | No Comments
NOISE, Inc. is pleased to announce the launch of a new web brand for Royal Shell Real Estate, a premier real estate agency located on Sanibel and Captiva Islands, Florida. The new Royal Shell Real Estate website can be found at www.royalshellsales.com.
The new website, created by NOISE Inter.Active, has many unique features which allow clients to become more involved in the home searching process. Clients are able to find a Royal Shell agent with the qualities and experience that fit their own personal needs, by reviewing individual agent bio pages. New search capabilities makes it easy to identify properties with distinct specifications or search by location on a map. There is also the option to create a private account and receive updates via email about saved searches or favorite properties. Finally, clients feel more connected to Royal Shell, Sanibel and Captiva Islands after watching the video dedicated to the company promise and experience.
“Everyone dreams of living in paradise,” says NOISE Chairman John Sprecher. “The new Royal Shell Real Estate website makes finding that dream home a lot easier.”
The new web brand for Royal Shell Real Estate captures the fresh and friendly nature of Sanibel and Captiva Islands, by allowing clients to connect with agents and find their dream property easier than ever before. The company’s new brand message, created by NOISE, “The treatment you expect. The treatment you deserve.” ensures clients that Royal Shell will help them attain their dream home through quality service.
ABOUT ROYAL SHELL REAL ESTATE:
With Office on Sanibel and Captiva Islands, Fla., Royal Shell Real Estate is among the largest and most prestigious real estate companies in Southwest Florida, with more than 25 brokers and agents to aid in selling or findings permanent residence, vacation or second home, investment property, property for future development, and commercial or business investment. For more information about Royal Shell Real Estate, call 800.805.0168 or visit www.RoyalShellSales.com.
NOISE Honored at 4th District ADDY Awards in Tampa
Wednesday, June 23rd, 2010 | Uncategorized | No Comments
NOISE, a 600-plus award winning multi-media brand development agency with offices in Sanibel, Fla. and Milwaukee, Wis., retained its hold as the premiere creative agency in Southwest Florida — snagging four Silver Awards at the 2010 4th District Addy Awards held in Tampa, Fla. on Saturday, May 1.
NOISE’s four Regional Silver Awards is three more than any other agency in Southwest Florida, and adds to the agency’s impressive 2010 tally of 19 local ADDY awards — nearly twice that of any other agency. Over the past three years, NOISE has won nearly 100 ADDY Awards in Southwest Florida including four Judges Choices and three Best of Shows.
“We’re exceptionally pleased that our creative efforts have brought us regional notoriety,” said John Sprecher, Chairman and Creative Director. “There are many great agencies and a lot of excellent work out there. We’re proud to be among the multiple winners, and graciously thank our clients for their trust, confidence, partnership and, yes, size.”
NOISE’s 2010 4th District ADDY Awards include:
• SILVER ADDY: ‘Tween Waters Inn Island Resort, Website
• SILVER ADDY: ‘Tween Waters Inn Island Resort, E-Marketing
• SILVER ADDY: Florida Repertory Theatre, Website
• SILVER ADDY: Florida Repertory Theatre, Campaign
ABOUT NOISE
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: http://www.Make-Noise.com or http://www.Facebook.com/noiseinc
• NOISE.Interactive: http://www.Make-NOISE.com
• Vwallah!: http://www.Vwallah.com
NOISE Launches New Web Brand for Door County Visitor Bureau
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
NOISE Dominates Southwest Florida 2010 Addy Competition
Wednesday, March 10th, 2010 | Uncategorized | No Comments
NOISE, a 24-years-savvy brand development agency with service locations in Sanibel, FL and Milwaukee, WI, is the top creative agency in Southwest Florida for the third year in a row — dominating the 2010 Addy Awards Competition with a total of 19 Gold and Silver Awards, including a tremendous two Judges Choice Awards, and another two Best of Show Awards. The awards were presented Friday, March 5, in Southwest Florida.
NOISE’s total of 19 awards is nearly twice that of any other agency, and continues the top-agency ranking that NOISE registered in both 2008 and 2009. Over the past three years, NOISE has won nearly 100 Addy Awards in Southwest Florida, including four Judges Choices and three Best of Shows. Milissa Sprecher (left), CEO and John Sprecher (right), Creative Director, manage NOISE Florida.

“We’re extremely elated how our creative efforts were reviewed and received, and we take great pride in that,” said John Sprecher, Chairman and Creative Director. “But we take more pride in the fact that NOISE creative delivers results for our clients — brand building and bottom line results. Great, effective advertising comes from a true partnership between the client and the agency. NOISE is fortunate to have such great partner clients.”
NOISE 2010 Addy Awards include:
•BEST OF SHOW, ALL, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•BEST OF SHOW, PRINT, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, DIGITIAL MEDIA: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, COLLATERAL, GOLD: Florida Repertory Theatre, “High Flying Twelfth Season”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Is It Warm In Here?”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “It’s Not the Humidity”
•GOLD ADDY, IDENTITY: The Core Christian Church, “Identity”
•SILVER ADDY, OUTDOOR CAMPAIGN: Fort HealthCare, “Caring for Life”
•SILVER ADDY, RADIO: Fort HealthCare, “Meet Your Match”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Improper Attire”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “New Web Brand”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: ‘Tween Waters Inn – Old Captiva House, “Feast Your Eyes”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: VISIT Milwaukee, “The Intersection of Water and Fun”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Assume Crash Positions”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Cross Paths”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “It Snaps”
•SILVER ADDY, MIXED MEDIA CAMPAIGN: Florida Repertory Theatre, “High Flying Twelfth Season”
•SILVER ADDY, PRINT CAMPAIGN: Florida Repertory Theatre, “High Flying Twelve Season”
•SILVER ADDY, POINT OF PURCHASE: The Core Christian Church, “For a God Time Call”
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: www.Make-Noise.com or www.Facebook.com/noiseinc
• NOISE.Interactive: www.Make-NOISE.com
• Vwallah!: www.Vwallah.com
• QwickClick Video: www.Qwick-Click.com
For a personal meeting, contact:
• John Sprecher, Florida: 239.395.9555 or johns@make-noise.com
• Mary Parodo, Wisconsin: 414.226.4900 or maryp@make-noise.com
NOISE INTER.ACTIVE AWARDED VISIT MILWAUKEE WEB BRAND CONTRACTS
Thursday, January 21st, 2010 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization (SEO) contracts for VISIT Milwaukee. A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, has already commenced and will complement and complete the VISIT Milwaukee cutting-edge web initiative, leading the way in social media.
The Inter.Active team will work to optimize the website brand, design and function, while enhancing search results through clickthrough campaigning, tagging, social media, and other SEO tactics. NOISE Interactive will also integrate all other marketing materials to drive website traffic and ultimately tourism to Milwaukee.
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
“Travel and tourism, branding, and marketing is highly driven today by the interactive media and web presence, and we’re confident our work with VISIT Milwaukee will make a great first impression,” notes Mary Parodo, President of NOISE. “The VISIT Milwaukee web presence will reflect the energy and vibrance of Milwaukee and surrounding communities to create not only a first impression, but a lasting one.”
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring guests are warmly welcomed, and enjoy world-class attractions and an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
NOISE INTER.ACTIVE AWARDED DOOR COUNTY, WISCONSIN WEB BRAND CONTRACTS
Friday, November 20th, 2009 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization contracts for Door County Visitor Bureau, the tourism marketing organization for Door County, Wisconsin. Located in northeastern Wisconsin, on a breathtaking, charming peninsula featuring 300 miles of beautiful coast, Door County annually hosts more than two million visitors and has been named a “Top Ten Vacation Destination in North America” by Money Magazine.
“NOISE Inter.Active is extremely proud to have been selected for these cornerstone branding assignments,” notes Mary Parodo, President and Account Leader for Door County Visitor Bureau. “As we know, travel and tourism branding and marketing is driven today by the internet, and our work here is literally the ‘front door’ by which Door County will welcome its guests.”
John Sprecher, Chairman and Creative Director for Door County Visitor Bureau, adds that “NOISE Inter.Active will bring an exciting, innovative, integrated web brand plan to Door County’s great benefit. We look forward to making the internet visitor’s welcome warm, inviting, engaging, fun, and something people will want to do again and again.”
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Branding
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, will complement and complete the Door County Visitor Bureau web initiative.
For a confidential consultation, contact NOISE Chairman John Sprecher at johns@make-noise.com or 239.395.9555.
JASON WOLLERING JOINS NOISE AS WEB DEVELOPER & DESIGNER
Friday, November 6th, 2009 | Uncategorized | No Comments
NOISE welcomes Jason Wollering to its award-winning staff. Wollering will head the interactive media design department while also contributing to graphic design and e-marketing.
Wollering joins NOISE in Milwaukee, Wis., but will serve clients across the United States including Xona Resort Suites (Scottsdale, Ariz.), Door County Visitor Bureau (Door County, Wis.), ‘Tween Waters Inn Island Resort (Captiva, Fla.) and Fort HealthCare (Fort Atkinson, Wis.). A graduate of Milwaukee School of Engineering and Milwaukee Institute of Art & Design with a degree in Management Information Systems and Communication Design, Wollering will lead the NOISE team interactively, utilizing his experience as a Lead Flash Developer and Graphic Designer for previous clients such as Miller Brewing Co., Kohler Co., Kohl’s and Briggs & Stratton.
“Jason is a jack of many trades,” says John Sprecher, Chief Creative Officer of NOISE. “He has the amazing ability to blend artistic sense with website and interactive development — the perfect combination in the ever-evolving digital world. NOISE is fortunate to be have such talent on its team.”
While Wollering has a special interest in digital media, he also has an extended knowledge of graphic design, print/environmental design and package design. Outside of work, Wollering enjoys his guitar and is a season ticket holder to the Milwaukee Brewers.
“I see this as an opportunity to grow professionally, as well as personally,” says Wollering. “It’s an opportunity not only to gain experience but to push myself beyond my own limits — to do what I love to do, and have some fun while doing it. NOISE is the perfect fit, and I am encouraged everyday by the atmosphere NOISE creates.”
NOISE PROMOTES EMILY KETTNER TO ACCOUNT LEADER
Friday, October 30th, 2009 | Uncategorized | No Comments
Award-winning and multi-media branding communications agency NOISE has announced the promotion of Emily Kettner to Account Leader. Kettner will continue working from the Sanibel, Fla. location while attending to clients in Florida and other locations across the U.S.
Over the past year with NOISE, Kettner has utilized her experience in attractions, healthcare and tourism to manage and write award-winning work for clients such as Florida Repertory Theatre, ‘Tween Waters Inn and Fort HealthCare. Kettner will continue her work managing accounts, while also assisting in copywriting, social media and public relations.
“Emily’s work has proven to be an asset to our team,” says John Sprecher, Chief Creative Officer of NOISE. “Her dedication to clients and ability to step up as a leader has led to her growth at NOISE. We hope to see her continue to grow as a leader in our company for many years to come, so that I can enjoy working less.”
A native of Appleton Wis., Kettner graduated from the University of Wisconsin-La Crosse with a degree in Communication, an emphasis in Public Relations and Organizational Communication and minor in Spanish. Previously establishing herself in Milwaukee, Kettner has worked, written and event planned for clients such as the Milwaukee Brewers, Major League Baseball and United Healthcare, lending her skills to award winning work from Public Relations Society of America, American Marketing Association and The Association for Women in Communications. Kettner is a member of the Southwest Florida Advertising Federation and active in the local international relations community.

