Thursday, July 21st, 2011 | John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, NOISE Inter.Active, NOISE SOCIAL, QwickClick Video, Sanibel, Search Engine Optimization, Social media, advertising, award-winning, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, online marketing, public relations | No Comments
NOISE, Inc., a nationally awarded brand definition, development and deployment agency with offices in Florida and Wisconsin, has been awarded a comprehensive, multi-media rebranding contract by Pensacola Bay Area Chamber of Commerce.
Pensacola Bay Area Chamber of Commerce consists of more than 1,200 members and five departments dedicated to economic development; armed services; community and governmental affairs; tourism; and membership. The Chamber is committed to promoting, improving and enhancing the Pensacola Bay Area through responsible economic development, community involvement, and unity of private and public sectors.
Out of a field of six local advertising and communication firms, the Chamber unanimously selected NOISE to rebrand the organization to include brand definition; brand identity; brand messaging; web brand; plus social media marketing and other communication strategies.
“When we looked at the history of how NOISE approached the branding of various chambers, they really have it down to a science,” said Jim Roberts, Emerald Coast Utility Authority spokesman and member of the selection panel. “I was impressed by their experience and their foresight on how the branding effort would play out.”
“The key measure of the Chamber’s current success is that it has attracted leaders to the area whose energy and ideas have contributed to future growth,” said John Sprecher, NOISE Chairman and Creative Director. “Rich in talent, resources, and committed to the ideals of excellence and innovation, those leaders recognized those same qualities in NOISE resulting in our new and exciting partnership.”
Tuesday, May 24th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Search Engine Optimization, Social media, advertising, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, online marketing, pay-per-click campaign, web | No Comments
Having led numerous innovative, highly successful digital-social campaigns as a NOISE Account Leader, placing Kettner as lead visionary for all NOISE digital marketing efforts — across two offices for clients across the country — is an obvious and logical benefit for travel, tourism, entertainment, retail, real estate and the agency’s many other industry marketers. Her proven experience in social media, search engine optimization, e-marketing, pay-per-click campaigns, online tracking mechanisms and video strategies combined with her fresh perspective enables NOISE clients to amplify their success.
“Emily’s passion, innovation and impressive in-depth knowledge of online marketing solutions makes her a trusted leader in a constantly evolving, fast-paced digital environment,” said John Sprecher, NOISE Chairman and Creative Director. “Her ability to lead rather than follow and to deliver measurable results leaves clients wanting more and getting more in return.”
With nearly five years of industry experience, Kettner’s contributions have led to numerous awards for clients such as the Florida Repertory Theatre, ‘Tween Waters Inn Island Resort, Door County Visitor Bureau, Fort Healthcare and VISIT Milwaukee.
NOISE DOMINATES NEW, LARGER SOUTHWEST FLORIDA ADDY COMPETITION WITH BEST OF SHOW, TWO BEST OF CATEGORY, PEOPLE’S CHOICE AND 11 GOLD AWARDS
Friday, February 25th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin award winning health care for, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, public relations, web | No Comments
Award-winning and multi-media brand marketing agency NOISE made itself heard and seen at the 50th anniversary AAF (American Advertising Federation) Suncoast-Southwest Florida ADDY award presentation held in Sarasota on February 21st by winning 11 Gold, 11 Silver, two Best of Category and one People’s Choice awards — plus the grand prize, Best of Show award. The competition was open to all agencies and marketers from Sarasota to Naples, Florida.
In the fourth-largest entered competition in Florida in terms of entries, NOISE doubled its closest competitor in total number of Gold and Silver awards. NOISE attendees who celebrated at the event included John Sprecher, Chairman, Creative Director; Milissa Sprecher, CEO; Mary Parodo, President, Chief Brand Officer; Tony Seaman, Vice President, Associate Creative Director; Dan Augustine, Senior Art Director and Emily Kettner, Account Leader.
The 2011 Addy Competition marks the fourth consecutive year that NOISE has been recognized with the most awards of any Southwest Florida agency, totaling well over 100 Gold, Silver and Best of awards. “Needless to say, I’m extremely proud of the creative and account teams that we’ve assembled,” said John Sprecher, NOISE Chairman and Creative Director. “But great creative without corresponding great results for the client is pretty much icing without the cake. That’s the bottom line, and the satisfaction of our clients — measured by their results and length of relationship with NOISE — is our greater reward.”
NOISE client winners included VISIT Milwaukee, Door County Visitor Bureau, Xona Resort Suites, ‘Tween Waters Inn, Fort HealthCare, Florida Repertory Theatre, The Eatery, Saturn Lounge and self-promotion for NOISE.
Winners by category:
BEST OF SHOW, AMY AWARD (BEST OF CATEGORY) & GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for Arts, Campaign, “Season 13 Poster Campaign”
AMY AWARD (BEST OF CATEGORY) & GOLD
• Saturn Lounge, Self Promotion, Campaign, “Together Campaign”
PEOPLE’S CHOICE & GOLD – Awarded to NOISE for:
• The Eatery, Public Service, Poster, “Pancake Smackdown”
GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for the Arts, Mixed Media Campaign, “Lucky Season 13 Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Gaslight”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Noises Off”
• NOISE, Self Promotion, Interactive, “Jingle On”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Fire Good”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Splash”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Who Ya Gonna Call?”
• Xona Resort Suites, Consumer/Trade Publication, “Hole in Many”
SILVER – Awarded to NOISE for:
• Door County Visitor Bureau, Newspaper, Campaign, “Your Stories, Our Setting”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Banner Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Magazine Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Interactive, “Lucky Season 13 Web Campaign”
• Fort HealthCare, Television, Regional/National Consumer Services, “Almost Anything”
• NOISE, Self Promotion, Print, “Vwallah Social Media, What Do You See?”
• ‘Tween Waters Inn, Interactive Media, Online Campaign, “Shouldn’t Every Day Be This Good?”
• VISIT Milwaukee, Interactive Media, Website Consumer HTML, Products, “At the Intersection of Water and Value”
• VISIT Milwaukee, Out of Home Campaign, “Hey Chicago”
• Xona Resort Suites, Consumer/Trade Publication, “They’re Smiling for a Reason”
• Xona Resort Suites, Consumer/Trade Publication, Campaign, “Hole in Many”
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
NOISE HIRES CHARLES “SONNY” MARES, EXPERIENCED TOURISM DIRECTOR TO LEAD DESTINATION AND HOSPITALITY MARKETING
Monday, September 20th, 2010 | Fort Myers, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, internet, marketing, media, noise branding advertising public relations brand milwa, public relations, web | No Comments
Charles (Sonny) Mares, noted destination marketing director, has joined NOISE as Vice President and Director of Hospitality Marketing — and will team with NOISE strategic, creative, social media and traditional media staff in acquiring and servicing clients throughout the United States.
Mares, a highly acclaimed marketing professional with more than 35 years of industry experience in hospitality marketing, has served Convention and Visitors Bureaus as Vice President in Denver, Colo.; Executive Vice President in Mobile, Ala. and held top positions as Executive Director in Galveston, Texas; Milwaukee, Wis.; Jacksonville, Fla.; Omaha, Neb. and most recently Walton County Tourist Development Council.
Furthering his development and experience in tourism, Mares also served on the Wisconsin Tourism Advisory Council, Florida Tourism Commission, Board of Directors for VISIT FLORIDA, and served as a member of the board of the International Association of Convention & Visitor Bureaus.
“We are truly enthused that Sonny has joined our team at NOISE,” noted John Sprecher, Chairman and Creative Director at NOISE. “His reputation throughout the industry, and outstanding sales and marketing expertise, is a significant enhancement of the level of service we can provide to lodging, destination, attraction and other tourism clients.”
NOISE has served more than 50 hospitality industry clients and received more than 200 awards for its work, including two Platinum HSMAI “Best of Shows” and four VISIT FLORIDA Flagler Finalist awards.
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
Tuesday, July 15th, 2008 | Milwaukee, NOISE, advertising, branding, marketing, media, public relations | No Comments
July 10, 2008 — NOISE, Inc., a 500+ award-winning, multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. is pleased to announce Venturella Resort & Spa in Orlando, Fla. as one of its newest clients. NOISE will provide its award-winning expertise in branding, marketing, Web development and a wide variety of advertising initiatives.
Venturella Resort & Spa, opening in November, will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Venturella Resort & Spa is managed by Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states. Venturella is the company’s first Florida-based destination.
“We are excited to be working with Venturella Resort & Spa,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The team is looking forward to becoming immersed in the business to develop a campaign that really stands out.”
The 155-room resort is located in Lake Buena Vista, Fla. at the threshold of Walt Disney World. Catering to business and leisure travelers, the facility will include two restaurants, a lounge and spa, as well as more than 7,000 square feet of meeting space.
“Just as Venturella Resort & Spa is sure to ‘wow’ every guest with its personalized service, NOISE will do the same with the branding campaign,” says NOISE President Mary Parodo. “We love the challenge of creating a brand identity from the ground up, and we are anxious to create a unique campaign for them.”
About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
NOISE is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, health care, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials, plus an online brand awareness test with immediate score results called Brandoscopy (www.brandoscopy.com). For information on services check out www.make-noise.com or for media call Lori Sansoucie at 414.226.4900 extension 13 or email firstname.lastname@example.org.
Thursday, December 13th, 2007 | Fort Atkinson, Fort HealthCare, Madison, Milwaukee, NOISE, advertising, hospital, internet, marketing, public relations, web | No Comments
Powered by the creative and strategic minds of NOISE, Fort HealthCare — an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 200,000 individuals — has launched a new multi-media advertising campaign that will continue through 2008. The theme of the campaign is “Caring for Life” and includes four 30-second television commercials (viewable via link beow), print advertising (sample featured here, click on image to enlarge and download), online advertising, outdoor advertising, direct marketing and public relations.
Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 20 miles east of Madison and 40 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare’s awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.
NOISE and Fort HealthCare have received more than 15 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story on marketing success in a national health care magazine.
To view Fort HealthCare’s new television campaign in QuickTime, simply click here now.
To view Fort HealthCare’s new television campaign in Windows Media Player, simply click here now.
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