marketing
NOISE Launches New Web Brand for Door County Visitor Bureau
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
NOISE Partners With Venturella Resort & Spa to Create a Wow Experience
Tuesday, July 15th, 2008 | Milwaukee, NOISE, advertising, branding, marketing, media, public relations | No Comments
July 10, 2008 — NOISE, Inc., a 500+ award-winning, multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. is pleased to announce Venturella Resort & Spa in Orlando, Fla. as one of its newest clients. NOISE will provide its award-winning expertise in branding, marketing, Web development and a wide variety of advertising initiatives.
Venturella Resort & Spa, opening in November, will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Venturella Resort & Spa is managed by Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states. Venturella is the company’s first Florida-based destination.
“We are excited to be working with Venturella Resort & Spa,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The team is looking forward to becoming immersed in the business to develop a campaign that really stands out.”
The 155-room resort is located in Lake Buena Vista, Fla. at the threshold of Walt Disney World. Catering to business and leisure travelers, the facility will include two restaurants, a lounge and spa, as well as more than 7,000 square feet of meeting space.
“Just as Venturella Resort & Spa is sure to ‘wow’ every guest with its personalized service, NOISE will do the same with the branding campaign,” says NOISE President Mary Parodo. “We love the challenge of creating a brand identity from the ground up, and we are anxious to create a unique campaign for them.”
About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
About NOISE
NOISE is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, health care, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials, plus an online brand awareness test with immediate score results called Brandoscopy (www.brandoscopy.com). For information on services check out www.make-noise.com or for media call Lori Sansoucie at 414.226.4900 extension 13 or email loris@make-noise.com.
NOISE BUZZ: Fort HealthCare Launches New Multi-Media Ad Campaign
Thursday, December 13th, 2007 | Fort Atkinson, Fort HealthCare, Madison, Milwaukee, NOISE, advertising, hospital, internet, marketing, public relations, web | No Comments
Powered by the creative and strategic minds of NOISE, Fort HealthCare — an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 200,000 individuals — has launched a new multi-media advertising campaign that will continue through 2008. The theme of the campaign is “Caring for Life” and includes four 30-second television commercials (viewable via link beow), print advertising (sample featured here, click on image to enlarge and download), online advertising, outdoor advertising, direct marketing and public relations.
Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 20 miles east of Madison and 40 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare’s awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.
NOISE and Fort HealthCare have received more than 15 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story on marketing success in a national health care magazine.
To view Fort HealthCare’s new television campaign in QuickTime, simply click here now.
To view Fort HealthCare’s new television campaign in Windows Media Player, simply click here now.
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