branding

NOISE Creates New Web Brand For Royal Shell Real Estate

Friday, June 25th, 2010 | NOISE, Sanibel, branding, interactive, internet, media, web | No Comments

NOISE, Inc. is pleased to announce the launch of a new web brand for Royal Shell Real Estate, a premier real estate agency located on Sanibel and Captiva Islands, Florida. The new Royal Shell Real Estate website can be found at www.royalshellsales.com.

The new website, created by NOISE Inter.Active, has many unique features which allow clients to become more involved in the home searching process. Clients are able to find a Royal Shell agent with the qualities and experience that fit their own personal needs, by reviewing individual agent bio pages. New search capabilities makes it easy to identify properties with distinct specifications or search by location on a map. There is also the option to create a private account and receive updates via email about saved searches or favorite properties. Finally, clients feel more connected to Royal Shell, Sanibel and Captiva Islands after watching the video dedicated to the company promise and experience.

“Everyone dreams of living in paradise,” says NOISE Chairman John Sprecher. “The new Royal Shell Real Estate website makes finding that dream home a lot easier.”

The new web brand for Royal Shell Real Estate captures the fresh and friendly nature of Sanibel and Captiva Islands, by allowing clients to connect with agents and find their dream property easier than ever before. The company’s new brand message, created by NOISE, “The treatment you expect. The treatment you deserve.” ensures clients that Royal Shell will help them attain their dream home through quality service.

ABOUT ROYAL SHELL REAL ESTATE:
With Office on Sanibel and Captiva Islands, Fla., Royal Shell Real Estate is among the largest and most prestigious real estate companies in Southwest Florida, with more than 25 brokers and agents to aid in selling or findings permanent residence, vacation or second home, investment property, property for future development, and commercial or business investment. For more information about Royal Shell Real Estate, call 800.805.0168 or visit www.RoyalShellSales.com.

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NOISE Launches New Web Brand for Door County Visitor Bureau

Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments

NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.

Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”

Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”

Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.

“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”

“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”

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NOISE Partners With Venturella Resort & Spa to Create a Wow Experience

Tuesday, July 15th, 2008 | Milwaukee, NOISE, advertising, branding, marketing, media, public relations | No Comments

July 10, 2008 — NOISE, Inc., a 500+ award-winning, multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. is pleased to announce Venturella Resort & Spa in Orlando, Fla. as one of its newest clients. NOISE will provide its award-winning expertise in branding, marketing, Web development and a wide variety of advertising initiatives.

Venturella Resort & Spa, opening in November, will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.

Venturella Resort & Spa is managed by Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states. Venturella is the company’s first Florida-based destination.

“We are excited to be working with Venturella Resort & Spa,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The team is looking forward to becoming immersed in the business to develop a campaign that really stands out.”

The 155-room resort is located in Lake Buena Vista, Fla. at the threshold of Walt Disney World. Catering to business and leisure travelers, the facility will include two restaurants, a lounge and spa, as well as more than 7,000 square feet of meeting space.

“Just as Venturella Resort & Spa is sure to ‘wow’ every guest with its personalized service, NOISE will do the same with the branding campaign,” says NOISE President Mary Parodo. “We love the challenge of creating a brand identity from the ground up, and we are anxious to create a unique campaign for them.”

About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.

About NOISE
NOISE is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, health care, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials, plus an online brand awareness test with immediate score results called Brandoscopy (www.brandoscopy.com). For information on services check out www.make-noise.com or for media call Lori Sansoucie at 414.226.4900 extension 13 or email loris@make-noise.com.

NOISE BUZZ: Agency Growth Adds Two Branding Leaders, Promotes Another

Sunday, November 18th, 2007 | Fort Myers, John Sprecher, Milwaukee, NOISE, Sanibel, advertising, branding, interactive, media, public relations | No Comments

CONTINUING EFFORTS TO ATTRACT AND RECRUIT TOP TALENT TO SERVE ITS REGIONAL AND NATIONAL CLIENT BASE, NOISE BRANDING HAS ADDED TWO SENIOR STAFFERS TO A GROWING ROSTER OF BRAND DEFENDERS AND PROPHETS

Agency also Announces the Promotion of Associate Media Director to Include Traffic Management

(November 8, 2007) – NOISE Inc. Branding, a 500+ award winning multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla., has bolstered its staff with key new hires. The agency is keen to add talented staff to strengthen and add new elements to its highly strategic, multi-faceted branding campaigns that are supported by in-house thought-centers offering the best in public relations, creative design, web design, account relationship management and media buying. NOISE president Mary Parodo is pleased to announce the addition of Angela Maslowski, Production Artist, Nate Andrews, Senior Art Director, as well as the promotion of Kim McMillan to Associate Media Director and Traffic Coordinator.

Joining the NOISE Creative Team, as Production Artist, is Maslowski — with over eight years of experience and industry knowledge delivering crisp and insightful creative. After spending time at local agency, The Roberts Group, Maslowski will contribute exceptional brand-focused creative direction and work for NOISE’s hospitality, medical, retail and residential clients.

Prior to joining the NOISE Creative Team, Andrews served as Managing Director at RPM Advertising in Chicago and brings over seven years of agency and freelance experience to NOISE. In his new role Andrews will manage daily operations of the NOISE Creative Team as department head. He will also work to develop exceptional creative branding design and advertising for NOISE’s many clients.

Associate Media Director, McMillan, is adding Traffic Coordinator to her repertoire. Previously working at Milwaukee-area agencies such as Laughlin Constable and Boelter + Lincoln, McMillan brings over 25 years of agency experience, in many different roles, to her new expanded position.

NOISE Inc. Branding is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, healthcare, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, real estate, green philosophy, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials. For information on services check out make-noise.com or for media call John Sprecher at 239.395.9555 or email johns@make-noise.com.

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