NOISE DOMINATES SOUTHWEST FLORIDA ADDY AWARDS TWO YEARS IN A ROW

Wednesday, March 25th, 2009 | Uncategorized | 1 Comment

NOISE, a 600-plus award winning, 23-years-smart multi-media branding communications agency with offices in Sanibel, FL and Milwaukee, WI, dominated the 2009 Advertising Federation of Southwest Florida ADDY Competition, sponsored by the American Advertising Federation, by winning 6 Gold ADDY Awards, 20 Silver ADDY Awards and a Judges’ Choice ADDY Award (interactive broadcast). The awards were presented at a ceremony Saturday, March 21 in Fort Myers. This is NOISE’s second year as the most-decorated advertising agency of the year, with 46 ADDY awards in 2007. The competition is open to all advertising agencies, public relations firms, communications firms and industry suppliers with offices, or representing clients, in Southwest Florida.

NOISE’s 26 awards, plus Judges’ Choice, is nearly twice the number of the second-highest awarded firm — representing approximately 40% of all awards presented, virtually the same percentage of success as last year’s competition. The Judges’ Choice was awarded to NOISE for their work with the Florida Repertory Theatre, a multiple-win client. Other client successes included ‘Tween Waters Inn Island Resort, USA3000 Airlines, Florida Weekly, The Core Lutheran Church and self-promotion for NOISE. NOISE also contributed to the awards ceremony this year, pooling their creative brains to produce the 30-minute awards show and 24-page awards book.

Servicing clients throughout the country from offices in Sanibel Island, Florida and Milwaukee, Wisconsin, NOISE has been the recipient of significant media attention over the past years for outstanding creative performance and branding/marketing results, including “Gold” and “Silver” awards in the Hospitality Sales & Marketing Association International 2008 competition, two “40 Under 40 Business Leader” awards to Milissa Sprecher (left) from Gulf Coast Business Review and Gulfshore Business magazines, and new additions to their client-base including VISIT Milwaukee, Xona Resort Suites of Scottsdale, Arizona, and Friday’s Child, a children’s clothing retailer.

“They like us, they really like us,” John Sprecher (left), Chairman and Chief Creative Officer of NOISE, channeled Sally Fields.  “But in all seriousness, our role and our goal is to strive to continue to produce the best work for each of our clients year after year— not to win awards and recognition for NOISE or to be “liked,” but to achieve success for our clients.”

NOISE CEO Milissa Sprecher agreed. “Awards mean nothing without client success stories to back them up, and that’s what we take our greatest pride in. We are honored and privileged to work with a client roster that shares our passion for excellence, quality and success.”

And the winners are:

GOLD — Awarded to NOISE for:
Florida Repertory Theatre, Interactive Media, Web TV Campaign
Florida Repertory Theatre, Advertising for the Arts and Sciences, Print Campaign
Florida Repertory Theatre, Advertising for the Arts and Sciences, Television Campaign
Florida Repertory Theatre, Advertising for the Arts and Sciences, Total Campaign
NOISE, Advertising Industry Self Promotion, Campaign, “Merry Christmas Baby Campaign”
NOISE, Advertising Industry Self Promotion, “8MBPS Download”

SILVER — Awarded to NOISE for:
The Core Lutheran Church, Elements of Advertising, “Logo”
Florida Weekly, Newspaper, Self Promotion, “Aloha”
Florida Weekly, Newspaper, Self Promotion, “Red Line”
Florida Weekly, Newspaper, Self Promotion, “Weekly Wheels Newspaper Campaign”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Magazine, “A Dash of Bittersweet”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Magazine, “Green Colored Glasses”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Magazine, “Or I Smash Hits You”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Magazine, “Try Gone”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Newspaper, “A Dash of Bittersweet”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Electronic Advertising, “Green Colored Glasses”
Florida Repertory Theatre, Electronic Advertising, “A Dash of Bittersweet”
Florida Repertory Theatre, Electronic Advertising, “One Smart Blonde
Florida Repertory Theatre, Banner Advertising, “Or I Smash Hits You”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Electronic Campaign
Florida Repertory Theatre, Advertising for the Arts and Sciences, Broadcast, “One Smart Blonde”
Florida Repertory Theatre, Advertising for the Arts and Sciences, Broadcast, “A Dash of Bittersweet”
NOISE, Advertising Industry Self Promotion, “23,455,210,008 Pieces of Junk Mail”
NOISE, Advertising Industry Self Promotion, “Santa “Big Red” Claus”
NOISE, Interactive Media, “This Won’t Hurt a Bit”
‘Tween Waters Inn and USA 3000 Airlines, Consumer or Trade Publications, “That Would be Cloud Nine”

Tags: 2009, Addy, Addys, advertising, Awards, branding, communications, Federation, Florida Rep, Milwaukee, NOISE, noise branding advertising public relations brand milwa, public relations, Sanibel, southwest florida, Tween Waters Inn

FRIDAY’S CHILD ANNOUNCES NOISE AS AOR

Wednesday, March 4th, 2009 | Uncategorized | 1 Comment

Friday’s Child, located in sunny Sanibel, Fla. welcomes NOISE, Inc., a 500+ award winning multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. as agency of record (AOR). NOISE will continue to provide award-winning expertise to develop the brand, brand experience, web initiatives, advertising and public relations for the store’s unique children’s clothing and toys.

NOISE has already launched the Friday’s Child Web site, www.TGIFChild.com, and “blohg,” both intended to serve as a center for cool parents, cool kids, and cool clothes. The campaign will continue with print advertisement, promotions and new interactive media, and as NOISE plans to help grow the brand locally, regionally and nationally.

“It’s our great honor and privilege to work with Sanibel’s coolest children’s clothing store,” John Sprecher, Chief Creative Officer of NOISE, notes. “Plus I hear the owner is quite a catch,” jokes Sprecher, whose wife owns Friday’s Child.

Friday’s Child launched in September at the Village Shops in Sanibel at 2340 Periwinkle Way, and plans to expand its store chain in the future. The store features fun and funky fashions for boys and girls sizes infant to 12, plus a playful collection of toys that are powered by imagination only (no batteries!), with many green toys built of recyclable materials only.

Tags: advertising, children's clothing, Florida, Friday's Child, NOISE, noise branding advertising, Sanibel, southwest florida