branding
NATIONAL CME GROUP SELECTS NOISE 2DAY FOR BETTER OUTCOMES 2MORROW
Monday, May 16th, 2011 | Uncategorized | No Comments
A national Certified Medical Educators (CME) Group has selected NOISE to position, promote and publicize through social media its educational smoking cessation healthcare initiative called Cease Smoking Today (CS2day).
The national CS2day initiative, comprised of nine healthcare partners committed to decreasing United States smoking rates, provides physicians and healthcare professionals with innovative, effective and clinically relevant methods targeted to increase the smoking quit rates for patients in individual and system practice settings.
“We are thrilled and privileged to invent and implement strategies for CS2day,” said Mary Parodo, NOISE President and Chief Brand Advocate. “Not only are we partnered with an outstanding organization dedicated to improving our quality of life, but we are fortunate to be collaborating with the group’s esteemed healthcare partners including the California Academy of Family Physicians, CME Enterprise, Healthcare Performance, IFMC, IPMA, Physicians’ Institute for Excellence in Medicine, Purdue University, University of Virginia School of Medicine, and University of Wisconsin School of Medicine and Public Health.”
NOISE is executing a number of integrated projects with the overall goal of raising CS2day’s visibility and engaging the medical community in the fight to extinguish smoking. Campaign components include social media, video, special event and online initiatives.
NOISE DOMINATES NEW, LARGER SOUTHWEST FLORIDA ADDY COMPETITION WITH BEST OF SHOW, TWO BEST OF CATEGORY, PEOPLE’S CHOICE AND 11 GOLD AWARDS
Friday, February 25th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin award winning health care for, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, public relations, web | No Comments
Award-winning and multi-media brand marketing agency NOISE made itself heard and seen at the 50th anniversary AAF (American Advertising Federation) Suncoast-Southwest Florida ADDY award presentation held in Sarasota on February 21st by winning 11 Gold, 11 Silver, two Best of Category and one People’s Choice awards — plus the grand prize, Best of Show award. The competition was open to all agencies and marketers from Sarasota to Naples, Florida.
In the fourth-largest entered competition in Florida in terms of entries, NOISE doubled its closest competitor in total number of Gold and Silver awards. NOISE attendees who celebrated at the event included John Sprecher, Chairman, Creative Director; Milissa Sprecher, CEO; Mary Parodo, President, Chief Brand Officer; Tony Seaman, Vice President, Associate Creative Director; Dan Augustine, Senior Art Director and Emily Kettner, Account Leader.
The 2011 Addy Competition marks the fourth consecutive year that NOISE has been recognized with the most awards of any Southwest Florida agency, totaling well over 100 Gold, Silver and Best of awards. “Needless to say, I’m extremely proud of the creative and account teams that we’ve assembled,” said John Sprecher, NOISE Chairman and Creative Director. “But great creative without corresponding great results for the client is pretty much icing without the cake. That’s the bottom line, and the satisfaction of our clients — measured by their results and length of relationship with NOISE — is our greater reward.”
NOISE client winners included VISIT Milwaukee, Door County Visitor Bureau, Xona Resort Suites, ‘Tween Waters Inn, Fort HealthCare, Florida Repertory Theatre, The Eatery, Saturn Lounge and self-promotion for NOISE.
Winners by category:
BEST OF SHOW, AMY AWARD (BEST OF CATEGORY) & GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for Arts, Campaign, “Season 13 Poster Campaign”
AMY AWARD (BEST OF CATEGORY) & GOLD
• Saturn Lounge, Self Promotion, Campaign, “Together Campaign”
PEOPLE’S CHOICE & GOLD – Awarded to NOISE for:
• The Eatery, Public Service, Poster, “Pancake Smackdown”
GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for the Arts, Mixed Media Campaign, “Lucky Season 13 Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Gaslight”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Noises Off”
• NOISE, Self Promotion, Interactive, “Jingle On”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Fire Good”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Splash”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Who Ya Gonna Call?”
• Xona Resort Suites, Consumer/Trade Publication, “Hole in Many”
SILVER – Awarded to NOISE for:
• Door County Visitor Bureau, Newspaper, Campaign, “Your Stories, Our Setting”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Banner Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Magazine Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Interactive, “Lucky Season 13 Web Campaign”
• Fort HealthCare, Television, Regional/National Consumer Services, “Almost Anything”
• NOISE, Self Promotion, Print, “Vwallah Social Media, What Do You See?”
• ‘Tween Waters Inn, Interactive Media, Online Campaign, “Shouldn’t Every Day Be This Good?”
• VISIT Milwaukee, Interactive Media, Website Consumer HTML, Products, “At the Intersection of Water and Value”
• VISIT Milwaukee, Out of Home Campaign, “Hey Chicago”
• Xona Resort Suites, Consumer/Trade Publication, “They’re Smiling for a Reason”
• Xona Resort Suites, Consumer/Trade Publication, Campaign, “Hole in Many”
DAVE PERRY PROMOTED TO NOISE SOCIAL MEDIA DIRECTOR
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Award-winning and multi-media branding development agency NOISE has announced the promotion of Dave Perry to Social Media Director and head of the agency’s talented social media team, NOISE SOCIAL.
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
NOISE HIRES CHARLES “SONNY” MARES, EXPERIENCED TOURISM DIRECTOR TO LEAD DESTINATION AND HOSPITALITY MARKETING
Monday, September 20th, 2010 | Fort Myers, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, internet, marketing, media, noise branding advertising public relations brand milwa, public relations, web | No Comments
Charles (Sonny) Mares, noted destination marketing director, has joined NOISE as Vice President and Director of Hospitality Marketing — and will team with NOISE strategic, creative, social media and traditional media staff in acquiring and servicing clients throughout the United States.
Mares, a highly acclaimed marketing professional with more than 35 years of industry experience in hospitality marketing, has served Convention and Visitors Bureaus as Vice President in Denver, Colo.; Executive Vice President in Mobile, Ala. and held top positions as Executive Director in Galveston, Texas; Milwaukee, Wis.; Jacksonville, Fla.; Omaha, Neb. and most recently Walton County Tourist Development Council.
Furthering his development and experience in tourism, Mares also served on the Wisconsin Tourism Advisory Council, Florida Tourism Commission, Board of Directors for VISIT FLORIDA, and served as a member of the board of the International Association of Convention & Visitor Bureaus.
“We are truly enthused that Sonny has joined our team at NOISE,” noted John Sprecher, Chairman and Creative Director at NOISE. “His reputation throughout the industry, and outstanding sales and marketing expertise, is a significant enhancement of the level of service we can provide to lodging, destination, attraction and other tourism clients.”
NOISE has served more than 50 hospitality industry clients and received more than 200 awards for its work, including two Platinum HSMAI “Best of Shows” and four VISIT FLORIDA Flagler Finalist awards.
Suzie Lopez Joins NOISE As Senior Media Buyer/Planner
Thursday, July 1st, 2010 | Uncategorized | No Comments
Award winning multi-media branding communications agency, NOISE, Inc., has announced the addition of Suzie Lopez to the team in their Milwaukee office, as Senior Media Buyer/Planner.
Lopez will manage all media initiatives for leading industry clients such as, Fort HealthCare, Door County Visitor Bureau, Xona Resort Suites and VISIT Milwaukee, and additionally will assist in media planning/buying for NOISE clients from the South office on Sanibel Island, Florida.
Already a veteran in the industry with over seven years of experience, Lopez brings her skills to NOISE where her creativity, negotiation abilities, research and strong media partner relationships will be a great asset. She previously worked as Media Manager at Stir, LLC and Media Buyer at The Roberts Group. She has worked with a variety of national and regional clients, such as Mazda, OPTIMA Batteries, Carle Foundation Hospital and others.
“Suzie has had incredible experience in the industry and posses the skills in progressive new media that we are always looking for at NOISE,” says Mary Parodo, NOISE President. “Her ability to create unique media solutions for our clients and her outgoing personality, make Suzie a great fit for our team.”
NOISE Hires Social Media Evangelist Adam DeSanctis
Wednesday, June 30th, 2010 | Uncategorized | No Comments
Award-winning, 25-year smart multi-media branding communications agency NOISE has announced the addition of Adam DeSanctis to the talented social media team, Vwallah!. DeSantics will serve as Social Media Evagelist, while also contributing to search engine optimization monitoring, public relations, as well as new business opportunities.
Previously managing the social media accounts for the Portland (Maine) Regional Chamber, DeSanctis has a background in journalism and public relations, and will utilize his experience to manage Vwallah! social media clients. Bringing a fresh new perspective to the rapidly growing department at NOISE, DeSanctis plans to excel with Vwallah!, bringing national tourism and healthcare clients to higher recognition, involvement and interaction.
“Adam was eager to get away from the cold weather in Maine,” says John Sprecher, Chief Creative Officer of NOISE. “Fortunately for him, our Sanibel office opened its doors and offered him a heavenly work environment where he can wear shorts to work every day.”
DeSanctis graduated from the University of Maine with a degree in Journalism-Advertising, with a minor in Public Relations and Psychology. Previously establishing himself in Portland, DeSanctis lent his skills to the Portland Regional Chamber of Commerce, Snow East Magazine journalist, and the Eastern Ski Writers Association, contributing work to the Journal Inquirer (CT), Weirs Weekly, ESWA newsletter, Maine Outdoor Journal, Snow East Magazine, Kidznsnow and SnowChronicles. A native of Jay, Maine, DeSanctis transferred to sunny Fort Myers, Fla. where he is a current resident. A die-hard Yankees fan, DeSanctis plans to expand his repertoire with award-winning work in next year’s Advertising Federation awards.
NOISE Creates New Web Brand For Royal Shell Real Estate
Friday, June 25th, 2010 | NOISE, Sanibel, branding, interactive, internet, media, web | No Comments
NOISE, Inc. is pleased to announce the launch of a new web brand for Royal Shell Real Estate, a premier real estate agency located on Sanibel and Captiva Islands, Florida. The new Royal Shell Real Estate website can be found at www.royalshellsales.com.
The new website, created by NOISE Inter.Active, has many unique features which allow clients to become more involved in the home searching process. Clients are able to find a Royal Shell agent with the qualities and experience that fit their own personal needs, by reviewing individual agent bio pages. New search capabilities makes it easy to identify properties with distinct specifications or search by location on a map. There is also the option to create a private account and receive updates via email about saved searches or favorite properties. Finally, clients feel more connected to Royal Shell, Sanibel and Captiva Islands after watching the video dedicated to the company promise and experience.
“Everyone dreams of living in paradise,” says NOISE Chairman John Sprecher. “The new Royal Shell Real Estate website makes finding that dream home a lot easier.”
The new web brand for Royal Shell Real Estate captures the fresh and friendly nature of Sanibel and Captiva Islands, by allowing clients to connect with agents and find their dream property easier than ever before. The company’s new brand message, created by NOISE, “The treatment you expect. The treatment you deserve.” ensures clients that Royal Shell will help them attain their dream home through quality service.
ABOUT ROYAL SHELL REAL ESTATE:
With Office on Sanibel and Captiva Islands, Fla., Royal Shell Real Estate is among the largest and most prestigious real estate companies in Southwest Florida, with more than 25 brokers and agents to aid in selling or findings permanent residence, vacation or second home, investment property, property for future development, and commercial or business investment. For more information about Royal Shell Real Estate, call 800.805.0168 or visit www.RoyalShellSales.com.
NOISE Honored at 4th District ADDY Awards in Tampa
Wednesday, June 23rd, 2010 | Uncategorized | No Comments
NOISE, a 600-plus award winning multi-media brand development agency with offices in Sanibel, Fla. and Milwaukee, Wis., retained its hold as the premiere creative agency in Southwest Florida — snagging four Silver Awards at the 2010 4th District Addy Awards held in Tampa, Fla. on Saturday, May 1.
NOISE’s four Regional Silver Awards is three more than any other agency in Southwest Florida, and adds to the agency’s impressive 2010 tally of 19 local ADDY awards — nearly twice that of any other agency. Over the past three years, NOISE has won nearly 100 ADDY Awards in Southwest Florida including four Judges Choices and three Best of Shows.
“We’re exceptionally pleased that our creative efforts have brought us regional notoriety,” said John Sprecher, Chairman and Creative Director. “There are many great agencies and a lot of excellent work out there. We’re proud to be among the multiple winners, and graciously thank our clients for their trust, confidence, partnership and, yes, size.”
NOISE’s 2010 4th District ADDY Awards include:
• SILVER ADDY: ‘Tween Waters Inn Island Resort, Website
• SILVER ADDY: ‘Tween Waters Inn Island Resort, E-Marketing
• SILVER ADDY: Florida Repertory Theatre, Website
• SILVER ADDY: Florida Repertory Theatre, Campaign
ABOUT NOISE
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: http://www.Make-Noise.com or http://www.Facebook.com/noiseinc
• NOISE.Interactive: http://www.Make-NOISE.com
• Vwallah!: http://www.Vwallah.com
NOISE Launches New Web Brand for Door County Visitor Bureau
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
NOISE PROMOTES EMILY KETTNER TO ACCOUNT LEADER
Friday, October 30th, 2009 | Uncategorized | No Comments
Award-winning and multi-media branding communications agency NOISE has announced the promotion of Emily Kettner to Account Leader. Kettner will continue working from the Sanibel, Fla. location while attending to clients in Florida and other locations across the U.S.
Over the past year with NOISE, Kettner has utilized her experience in attractions, healthcare and tourism to manage and write award-winning work for clients such as Florida Repertory Theatre, ‘Tween Waters Inn and Fort HealthCare. Kettner will continue her work managing accounts, while also assisting in copywriting, social media and public relations.
“Emily’s work has proven to be an asset to our team,” says John Sprecher, Chief Creative Officer of NOISE. “Her dedication to clients and ability to step up as a leader has led to her growth at NOISE. We hope to see her continue to grow as a leader in our company for many years to come, so that I can enjoy working less.”
A native of Appleton Wis., Kettner graduated from the University of Wisconsin-La Crosse with a degree in Communication, an emphasis in Public Relations and Organizational Communication and minor in Spanish. Previously establishing herself in Milwaukee, Kettner has worked, written and event planned for clients such as the Milwaukee Brewers, Major League Baseball and United Healthcare, lending her skills to award winning work from Public Relations Society of America, American Marketing Association and The Association for Women in Communications. Kettner is a member of the Southwest Florida Advertising Federation and active in the local international relations community.
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