Florida
NOISE ASSIGNED MULTI-MEDIA REBRANDING FOR PENSACOLA BAY AREA CHAMBER OF COMMERCE
Thursday, July 21st, 2011 | John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, NOISE Inter.Active, NOISE SOCIAL, QwickClick Video, Sanibel, Search Engine Optimization, Social media, advertising, award-winning, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, online marketing, public relations | No Comments
NOISE, Inc., a nationally awarded brand definition, development and deployment agency with offices in Florida and Wisconsin, has been awarded a comprehensive, multi-media rebranding contract by Pensacola Bay Area Chamber of Commerce.
Pensacola Bay Area Chamber of Commerce consists of more than 1,200 members and five departments dedicated to economic development; armed services; community and governmental affairs; tourism; and membership. The Chamber is committed to promoting, improving and enhancing the Pensacola Bay Area through responsible economic development, community involvement, and unity of private and public sectors.
Out of a field of six local advertising and communication firms, the Chamber unanimously selected NOISE to rebrand the organization to include brand definition; brand identity; brand messaging; web brand; plus social media marketing and other communication strategies.
“When we looked at the history of how NOISE approached the branding of various chambers, they really have it down to a science,” said Jim Roberts, Emerald Coast Utility Authority spokesman and member of the selection panel. “I was impressed by their experience and their foresight on how the branding effort would play out.”
“The key measure of the Chamber’s current success is that it has attracted leaders to the area whose energy and ideas have contributed to future growth,” said John Sprecher, NOISE Chairman and Creative Director. “Rich in talent, resources, and committed to the ideals of excellence and innovation, those leaders recognized those same qualities in NOISE resulting in our new and exciting partnership.”
NOISE PROMOTES EMILY KETTNER TO DIGITAL STRATEGIES DIRECTOR
Tuesday, May 24th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Search Engine Optimization, Social media, advertising, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, online marketing, pay-per-click campaign, web | No Comments
NOISE, Inc., an award-winning and multi-media brand marketing agency with offices in Wisconsin and Florida, has announced the promotion of Emily Kettner to Digital Strategies Director.
Having led numerous innovative, highly successful digital-social campaigns as a NOISE Account Leader, placing Kettner as lead visionary for all NOISE digital marketing efforts — across two offices for clients across the country — is an obvious and logical benefit for travel, tourism, entertainment, retail, real estate and the agency’s many other industry marketers. Her proven experience in social media, search engine optimization, e-marketing, pay-per-click campaigns, online tracking mechanisms and video strategies combined with her fresh perspective enables NOISE clients to amplify their success.
“Emily’s passion, innovation and impressive in-depth knowledge of online marketing solutions makes her a trusted leader in a constantly evolving, fast-paced digital environment,” said John Sprecher, NOISE Chairman and Creative Director. “Her ability to lead rather than follow and to deliver measurable results leaves clients wanting more and getting more in return.”
With nearly five years of industry experience, Kettner’s contributions have led to numerous awards for clients such as the Florida Repertory Theatre, ‘Tween Waters Inn Island Resort, Door County Visitor Bureau, Fort Healthcare and VISIT Milwaukee.
NATIONAL CME GROUP SELECTS NOISE 2DAY FOR BETTER OUTCOMES 2MORROW
Monday, May 16th, 2011 | Uncategorized | No Comments
A national Certified Medical Educators (CME) Group has selected NOISE to position, promote and publicize through social media its educational smoking cessation healthcare initiative called Cease Smoking Today (CS2day).
The national CS2day initiative, comprised of nine healthcare partners committed to decreasing United States smoking rates, provides physicians and healthcare professionals with innovative, effective and clinically relevant methods targeted to increase the smoking quit rates for patients in individual and system practice settings.
“We are thrilled and privileged to invent and implement strategies for CS2day,” said Mary Parodo, NOISE President and Chief Brand Advocate. “Not only are we partnered with an outstanding organization dedicated to improving our quality of life, but we are fortunate to be collaborating with the group’s esteemed healthcare partners including the California Academy of Family Physicians, CME Enterprise, Healthcare Performance, IFMC, IPMA, Physicians’ Institute for Excellence in Medicine, Purdue University, University of Virginia School of Medicine, and University of Wisconsin School of Medicine and Public Health.”
NOISE is executing a number of integrated projects with the overall goal of raising CS2day’s visibility and engaging the medical community in the fight to extinguish smoking. Campaign components include social media, video, special event and online initiatives.
NOISE DOMINATES NEW, LARGER SOUTHWEST FLORIDA ADDY COMPETITION WITH BEST OF SHOW, TWO BEST OF CATEGORY, PEOPLE’S CHOICE AND 11 GOLD AWARDS
Friday, February 25th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin award winning health care for, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, public relations, web | No Comments
Award-winning and multi-media brand marketing agency NOISE made itself heard and seen at the 50th anniversary AAF (American Advertising Federation) Suncoast-Southwest Florida ADDY award presentation held in Sarasota on February 21st by winning 11 Gold, 11 Silver, two Best of Category and one People’s Choice awards — plus the grand prize, Best of Show award. The competition was open to all agencies and marketers from Sarasota to Naples, Florida.
In the fourth-largest entered competition in Florida in terms of entries, NOISE doubled its closest competitor in total number of Gold and Silver awards. NOISE attendees who celebrated at the event included John Sprecher, Chairman, Creative Director; Milissa Sprecher, CEO; Mary Parodo, President, Chief Brand Officer; Tony Seaman, Vice President, Associate Creative Director; Dan Augustine, Senior Art Director and Emily Kettner, Account Leader.
The 2011 Addy Competition marks the fourth consecutive year that NOISE has been recognized with the most awards of any Southwest Florida agency, totaling well over 100 Gold, Silver and Best of awards. “Needless to say, I’m extremely proud of the creative and account teams that we’ve assembled,” said John Sprecher, NOISE Chairman and Creative Director. “But great creative without corresponding great results for the client is pretty much icing without the cake. That’s the bottom line, and the satisfaction of our clients — measured by their results and length of relationship with NOISE — is our greater reward.”
NOISE client winners included VISIT Milwaukee, Door County Visitor Bureau, Xona Resort Suites, ‘Tween Waters Inn, Fort HealthCare, Florida Repertory Theatre, The Eatery, Saturn Lounge and self-promotion for NOISE.
Winners by category:
BEST OF SHOW, AMY AWARD (BEST OF CATEGORY) & GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for Arts, Campaign, “Season 13 Poster Campaign”
AMY AWARD (BEST OF CATEGORY) & GOLD
• Saturn Lounge, Self Promotion, Campaign, “Together Campaign”
PEOPLE’S CHOICE & GOLD – Awarded to NOISE for:
• The Eatery, Public Service, Poster, “Pancake Smackdown”
GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for the Arts, Mixed Media Campaign, “Lucky Season 13 Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Gaslight”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Noises Off”
• NOISE, Self Promotion, Interactive, “Jingle On”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Fire Good”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Splash”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Who Ya Gonna Call?”
• Xona Resort Suites, Consumer/Trade Publication, “Hole in Many”
SILVER – Awarded to NOISE for:
• Door County Visitor Bureau, Newspaper, Campaign, “Your Stories, Our Setting”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Banner Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Magazine Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Interactive, “Lucky Season 13 Web Campaign”
• Fort HealthCare, Television, Regional/National Consumer Services, “Almost Anything”
• NOISE, Self Promotion, Print, “Vwallah Social Media, What Do You See?”
• ‘Tween Waters Inn, Interactive Media, Online Campaign, “Shouldn’t Every Day Be This Good?”
• VISIT Milwaukee, Interactive Media, Website Consumer HTML, Products, “At the Intersection of Water and Value”
• VISIT Milwaukee, Out of Home Campaign, “Hey Chicago”
• Xona Resort Suites, Consumer/Trade Publication, “They’re Smiling for a Reason”
• Xona Resort Suites, Consumer/Trade Publication, Campaign, “Hole in Many”
DAVE PERRY PROMOTED TO NOISE SOCIAL MEDIA DIRECTOR
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Award-winning and multi-media branding development agency NOISE has announced the promotion of Dave Perry to Social Media Director and head of the agency’s talented social media team, NOISE SOCIAL.
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
NOISE HIRES CHARLES “SONNY” MARES, EXPERIENCED TOURISM DIRECTOR TO LEAD DESTINATION AND HOSPITALITY MARKETING
Monday, September 20th, 2010 | Fort Myers, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, internet, marketing, media, noise branding advertising public relations brand milwa, public relations, web | No Comments
Charles (Sonny) Mares, noted destination marketing director, has joined NOISE as Vice President and Director of Hospitality Marketing — and will team with NOISE strategic, creative, social media and traditional media staff in acquiring and servicing clients throughout the United States.
Mares, a highly acclaimed marketing professional with more than 35 years of industry experience in hospitality marketing, has served Convention and Visitors Bureaus as Vice President in Denver, Colo.; Executive Vice President in Mobile, Ala. and held top positions as Executive Director in Galveston, Texas; Milwaukee, Wis.; Jacksonville, Fla.; Omaha, Neb. and most recently Walton County Tourist Development Council.
Furthering his development and experience in tourism, Mares also served on the Wisconsin Tourism Advisory Council, Florida Tourism Commission, Board of Directors for VISIT FLORIDA, and served as a member of the board of the International Association of Convention & Visitor Bureaus.
“We are truly enthused that Sonny has joined our team at NOISE,” noted John Sprecher, Chairman and Creative Director at NOISE. “His reputation throughout the industry, and outstanding sales and marketing expertise, is a significant enhancement of the level of service we can provide to lodging, destination, attraction and other tourism clients.”
NOISE has served more than 50 hospitality industry clients and received more than 200 awards for its work, including two Platinum HSMAI “Best of Shows” and four VISIT FLORIDA Flagler Finalist awards.
NOISE Honored at 4th District ADDY Awards in Tampa
Wednesday, June 23rd, 2010 | Uncategorized | No Comments
NOISE, a 600-plus award winning multi-media brand development agency with offices in Sanibel, Fla. and Milwaukee, Wis., retained its hold as the premiere creative agency in Southwest Florida — snagging four Silver Awards at the 2010 4th District Addy Awards held in Tampa, Fla. on Saturday, May 1.
NOISE’s four Regional Silver Awards is three more than any other agency in Southwest Florida, and adds to the agency’s impressive 2010 tally of 19 local ADDY awards — nearly twice that of any other agency. Over the past three years, NOISE has won nearly 100 ADDY Awards in Southwest Florida including four Judges Choices and three Best of Shows.
“We’re exceptionally pleased that our creative efforts have brought us regional notoriety,” said John Sprecher, Chairman and Creative Director. “There are many great agencies and a lot of excellent work out there. We’re proud to be among the multiple winners, and graciously thank our clients for their trust, confidence, partnership and, yes, size.”
NOISE’s 2010 4th District ADDY Awards include:
• SILVER ADDY: ‘Tween Waters Inn Island Resort, Website
• SILVER ADDY: ‘Tween Waters Inn Island Resort, E-Marketing
• SILVER ADDY: Florida Repertory Theatre, Website
• SILVER ADDY: Florida Repertory Theatre, Campaign
ABOUT NOISE
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: http://www.Make-Noise.com or http://www.Facebook.com/noiseinc
• NOISE.Interactive: http://www.Make-NOISE.com
• Vwallah!: http://www.Vwallah.com
NOISE Dominates Southwest Florida 2010 Addy Competition
Wednesday, March 10th, 2010 | Uncategorized | No Comments
NOISE, a 24-years-savvy brand development agency with service locations in Sanibel, FL and Milwaukee, WI, is the top creative agency in Southwest Florida for the third year in a row — dominating the 2010 Addy Awards Competition with a total of 19 Gold and Silver Awards, including a tremendous two Judges Choice Awards, and another two Best of Show Awards. The awards were presented Friday, March 5, in Southwest Florida.
NOISE’s total of 19 awards is nearly twice that of any other agency, and continues the top-agency ranking that NOISE registered in both 2008 and 2009. Over the past three years, NOISE has won nearly 100 Addy Awards in Southwest Florida, including four Judges Choices and three Best of Shows. Milissa Sprecher (left), CEO and John Sprecher (right), Creative Director, manage NOISE Florida.
“We’re extremely elated how our creative efforts were reviewed and received, and we take great pride in that,” said John Sprecher, Chairman and Creative Director. “But we take more pride in the fact that NOISE creative delivers results for our clients — brand building and bottom line results. Great, effective advertising comes from a true partnership between the client and the agency. NOISE is fortunate to have such great partner clients.”
NOISE 2010 Addy Awards include:
•BEST OF SHOW, ALL, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•BEST OF SHOW, PRINT, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, DIGITIAL MEDIA: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, COLLATERAL, GOLD: Florida Repertory Theatre, “High Flying Twelfth Season”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Is It Warm In Here?”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “It’s Not the Humidity”
•GOLD ADDY, IDENTITY: The Core Christian Church, “Identity”
•SILVER ADDY, OUTDOOR CAMPAIGN: Fort HealthCare, “Caring for Life”
•SILVER ADDY, RADIO: Fort HealthCare, “Meet Your Match”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Improper Attire”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “New Web Brand”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: ‘Tween Waters Inn – Old Captiva House, “Feast Your Eyes”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: VISIT Milwaukee, “The Intersection of Water and Fun”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Assume Crash Positions”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Cross Paths”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “It Snaps”
•SILVER ADDY, MIXED MEDIA CAMPAIGN: Florida Repertory Theatre, “High Flying Twelfth Season”
•SILVER ADDY, PRINT CAMPAIGN: Florida Repertory Theatre, “High Flying Twelve Season”
•SILVER ADDY, POINT OF PURCHASE: The Core Christian Church, “For a God Time Call”
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: www.Make-Noise.com or www.Facebook.com/noiseinc
• NOISE.Interactive: www.Make-NOISE.com
• Vwallah!: www.Vwallah.com
• QwickClick Video: www.Qwick-Click.com
For a personal meeting, contact:
• John Sprecher, Florida: 239.395.9555 or johns@make-noise.com
• Mary Parodo, Wisconsin: 414.226.4900 or maryp@make-noise.com
NOISE INTER.ACTIVE AWARDED VISIT MILWAUKEE WEB BRAND CONTRACTS
Thursday, January 21st, 2010 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization (SEO) contracts for VISIT Milwaukee. A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, has already commenced and will complement and complete the VISIT Milwaukee cutting-edge web initiative, leading the way in social media.
The Inter.Active team will work to optimize the website brand, design and function, while enhancing search results through clickthrough campaigning, tagging, social media, and other SEO tactics. NOISE Interactive will also integrate all other marketing materials to drive website traffic and ultimately tourism to Milwaukee.
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
“Travel and tourism, branding, and marketing is highly driven today by the interactive media and web presence, and we’re confident our work with VISIT Milwaukee will make a great first impression,” notes Mary Parodo, President of NOISE. “The VISIT Milwaukee web presence will reflect the energy and vibrance of Milwaukee and surrounding communities to create not only a first impression, but a lasting one.”
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring guests are warmly welcomed, and enjoy world-class attractions and an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
NOISE INTER.ACTIVE AWARDED DOOR COUNTY, WISCONSIN WEB BRAND CONTRACTS
Friday, November 20th, 2009 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization contracts for Door County Visitor Bureau, the tourism marketing organization for Door County, Wisconsin. Located in northeastern Wisconsin, on a breathtaking, charming peninsula featuring 300 miles of beautiful coast, Door County annually hosts more than two million visitors and has been named a “Top Ten Vacation Destination in North America” by Money Magazine.
“NOISE Inter.Active is extremely proud to have been selected for these cornerstone branding assignments,” notes Mary Parodo, President and Account Leader for Door County Visitor Bureau. “As we know, travel and tourism branding and marketing is driven today by the internet, and our work here is literally the ‘front door’ by which Door County will welcome its guests.”
John Sprecher, Chairman and Creative Director for Door County Visitor Bureau, adds that “NOISE Inter.Active will bring an exciting, innovative, integrated web brand plan to Door County’s great benefit. We look forward to making the internet visitor’s welcome warm, inviting, engaging, fun, and something people will want to do again and again.”
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Branding
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, will complement and complete the Door County Visitor Bureau web initiative.
For a confidential consultation, contact NOISE Chairman John Sprecher at johns@make-noise.com or 239.395.9555.
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