FRIDAY’S CHILD ANNOUNCES NOISE AS AOR

Wednesday, March 4th, 2009 | Uncategorized | 1 Comment

Friday’s Child, located in sunny Sanibel, Fla. welcomes NOISE, Inc., a 500+ award winning multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. as agency of record (AOR). NOISE will continue to provide award-winning expertise to develop the brand, brand experience, web initiatives, advertising and public relations for the store’s unique children’s clothing and toys.

NOISE has already launched the Friday’s Child Web site, www.TGIFChild.com, and “blohg,” both intended to serve as a center for cool parents, cool kids, and cool clothes. The campaign will continue with print advertisement, promotions and new interactive media, and as NOISE plans to help grow the brand locally, regionally and nationally.

“It’s our great honor and privilege to work with Sanibel’s coolest children’s clothing store,” John Sprecher, Chief Creative Officer of NOISE, notes. “Plus I hear the owner is quite a catch,” jokes Sprecher, whose wife owns Friday’s Child.

Friday’s Child launched in September at the Village Shops in Sanibel at 2340 Periwinkle Way, and plans to expand its store chain in the future. The store features fun and funky fashions for boys and girls sizes infant to 12, plus a playful collection of toys that are powered by imagination only (no batteries!), with many green toys built of recyclable materials only.

Tags: advertising, children's clothing, Florida, Friday's Child, NOISE, noise branding advertising, Sanibel, southwest florida