marketing
NATIONAL CME GROUP SELECTS NOISE 2DAY FOR BETTER OUTCOMES 2MORROW
Monday, May 16th, 2011 | Uncategorized | No Comments
A national Certified Medical Educators (CME) Group has selected NOISE to position, promote and publicize through social media its educational smoking cessation healthcare initiative called Cease Smoking Today (CS2day).
The national CS2day initiative, comprised of nine healthcare partners committed to decreasing United States smoking rates, provides physicians and healthcare professionals with innovative, effective and clinically relevant methods targeted to increase the smoking quit rates for patients in individual and system practice settings.
“We are thrilled and privileged to invent and implement strategies for CS2day,” said Mary Parodo, NOISE President and Chief Brand Advocate. “Not only are we partnered with an outstanding organization dedicated to improving our quality of life, but we are fortunate to be collaborating with the group’s esteemed healthcare partners including the California Academy of Family Physicians, CME Enterprise, Healthcare Performance, IFMC, IPMA, Physicians’ Institute for Excellence in Medicine, Purdue University, University of Virginia School of Medicine, and University of Wisconsin School of Medicine and Public Health.”
NOISE is executing a number of integrated projects with the overall goal of raising CS2day’s visibility and engaging the medical community in the fight to extinguish smoking. Campaign components include social media, video, special event and online initiatives.
NOISE DOMINATES NEW, LARGER SOUTHWEST FLORIDA ADDY COMPETITION WITH BEST OF SHOW, TWO BEST OF CATEGORY, PEOPLE’S CHOICE AND 11 GOLD AWARDS
Friday, February 25th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin award winning health care for, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, public relations, web | No Comments
Award-winning and multi-media brand marketing agency NOISE made itself heard and seen at the 50th anniversary AAF (American Advertising Federation) Suncoast-Southwest Florida ADDY award presentation held in Sarasota on February 21st by winning 11 Gold, 11 Silver, two Best of Category and one People’s Choice awards — plus the grand prize, Best of Show award. The competition was open to all agencies and marketers from Sarasota to Naples, Florida.
In the fourth-largest entered competition in Florida in terms of entries, NOISE doubled its closest competitor in total number of Gold and Silver awards. NOISE attendees who celebrated at the event included John Sprecher, Chairman, Creative Director; Milissa Sprecher, CEO; Mary Parodo, President, Chief Brand Officer; Tony Seaman, Vice President, Associate Creative Director; Dan Augustine, Senior Art Director and Emily Kettner, Account Leader.
The 2011 Addy Competition marks the fourth consecutive year that NOISE has been recognized with the most awards of any Southwest Florida agency, totaling well over 100 Gold, Silver and Best of awards. “Needless to say, I’m extremely proud of the creative and account teams that we’ve assembled,” said John Sprecher, NOISE Chairman and Creative Director. “But great creative without corresponding great results for the client is pretty much icing without the cake. That’s the bottom line, and the satisfaction of our clients — measured by their results and length of relationship with NOISE — is our greater reward.”
NOISE client winners included VISIT Milwaukee, Door County Visitor Bureau, Xona Resort Suites, ‘Tween Waters Inn, Fort HealthCare, Florida Repertory Theatre, The Eatery, Saturn Lounge and self-promotion for NOISE.
Winners by category:
BEST OF SHOW, AMY AWARD (BEST OF CATEGORY) & GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for Arts, Campaign, “Season 13 Poster Campaign”
AMY AWARD (BEST OF CATEGORY) & GOLD
• Saturn Lounge, Self Promotion, Campaign, “Together Campaign”
PEOPLE’S CHOICE & GOLD – Awarded to NOISE for:
• The Eatery, Public Service, Poster, “Pancake Smackdown”
GOLD – Awarded to NOISE for:
• Florida Repertory Theatre, Advertising for the Arts, Mixed Media Campaign, “Lucky Season 13 Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Gaslight”
• Florida Repertory Theatre, Advertising for the Arts, Newspaper, “Lucky Season 13 Noises Off”
• NOISE, Self Promotion, Interactive, “Jingle On”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Fire Good”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Splash”
• Saturn Lounge, Self Promotion, Invitation/Announcement, “Who Ya Gonna Call?”
• Xona Resort Suites, Consumer/Trade Publication, “Hole in Many”
SILVER – Awarded to NOISE for:
• Door County Visitor Bureau, Newspaper, Campaign, “Your Stories, Our Setting”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Banner Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Campaign, “Lucky Season 13 Magazine Campaign”
• Florida Repertory Theatre, Advertising for the Arts, Interactive, “Lucky Season 13 Web Campaign”
• Fort HealthCare, Television, Regional/National Consumer Services, “Almost Anything”
• NOISE, Self Promotion, Print, “Vwallah Social Media, What Do You See?”
• ‘Tween Waters Inn, Interactive Media, Online Campaign, “Shouldn’t Every Day Be This Good?”
• VISIT Milwaukee, Interactive Media, Website Consumer HTML, Products, “At the Intersection of Water and Value”
• VISIT Milwaukee, Out of Home Campaign, “Hey Chicago”
• Xona Resort Suites, Consumer/Trade Publication, “They’re Smiling for a Reason”
• Xona Resort Suites, Consumer/Trade Publication, Campaign, “Hole in Many”
DAVE PERRY PROMOTED TO NOISE SOCIAL MEDIA DIRECTOR
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Award-winning and multi-media branding development agency NOISE has announced the promotion of Dave Perry to Social Media Director and head of the agency’s talented social media team, NOISE SOCIAL.
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
NOISE HIRES CHARLES “SONNY” MARES, EXPERIENCED TOURISM DIRECTOR TO LEAD DESTINATION AND HOSPITALITY MARKETING
Monday, September 20th, 2010 | Fort Myers, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Sanibel, advertising, branding, internet, marketing, media, noise branding advertising public relations brand milwa, public relations, web | No Comments
Charles (Sonny) Mares, noted destination marketing director, has joined NOISE as Vice President and Director of Hospitality Marketing — and will team with NOISE strategic, creative, social media and traditional media staff in acquiring and servicing clients throughout the United States.
Mares, a highly acclaimed marketing professional with more than 35 years of industry experience in hospitality marketing, has served Convention and Visitors Bureaus as Vice President in Denver, Colo.; Executive Vice President in Mobile, Ala. and held top positions as Executive Director in Galveston, Texas; Milwaukee, Wis.; Jacksonville, Fla.; Omaha, Neb. and most recently Walton County Tourist Development Council.
Furthering his development and experience in tourism, Mares also served on the Wisconsin Tourism Advisory Council, Florida Tourism Commission, Board of Directors for VISIT FLORIDA, and served as a member of the board of the International Association of Convention & Visitor Bureaus.
“We are truly enthused that Sonny has joined our team at NOISE,” noted John Sprecher, Chairman and Creative Director at NOISE. “His reputation throughout the industry, and outstanding sales and marketing expertise, is a significant enhancement of the level of service we can provide to lodging, destination, attraction and other tourism clients.”
NOISE has served more than 50 hospitality industry clients and received more than 200 awards for its work, including two Platinum HSMAI “Best of Shows” and four VISIT FLORIDA Flagler Finalist awards.
NOISE Launches New Web Brand for Door County Visitor Bureau
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
NOISE Dominates Southwest Florida 2010 Addy Competition
Wednesday, March 10th, 2010 | Uncategorized | No Comments
NOISE, a 24-years-savvy brand development agency with service locations in Sanibel, FL and Milwaukee, WI, is the top creative agency in Southwest Florida for the third year in a row — dominating the 2010 Addy Awards Competition with a total of 19 Gold and Silver Awards, including a tremendous two Judges Choice Awards, and another two Best of Show Awards. The awards were presented Friday, March 5, in Southwest Florida.
NOISE’s total of 19 awards is nearly twice that of any other agency, and continues the top-agency ranking that NOISE registered in both 2008 and 2009. Over the past three years, NOISE has won nearly 100 Addy Awards in Southwest Florida, including four Judges Choices and three Best of Shows. Milissa Sprecher (left), CEO and John Sprecher (right), Creative Director, manage NOISE Florida.
“We’re extremely elated how our creative efforts were reviewed and received, and we take great pride in that,” said John Sprecher, Chairman and Creative Director. “But we take more pride in the fact that NOISE creative delivers results for our clients — brand building and bottom line results. Great, effective advertising comes from a true partnership between the client and the agency. NOISE is fortunate to have such great partner clients.”
NOISE 2010 Addy Awards include:
•BEST OF SHOW, ALL, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•BEST OF SHOW, PRINT, GOLD ADDY: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, DIGITIAL MEDIA: Florida Repertory Theatre, “High Flying Twelfth Season”
•JUDGES CHOICE, COLLATERAL, GOLD: Florida Repertory Theatre, “High Flying Twelfth Season”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Is It Warm In Here?”
•GOLD ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “It’s Not the Humidity”
•GOLD ADDY, IDENTITY: The Core Christian Church, “Identity”
•SILVER ADDY, OUTDOOR CAMPAIGN: Fort HealthCare, “Caring for Life”
•SILVER ADDY, RADIO: Fort HealthCare, “Meet Your Match”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “Improper Attire”
•SILVER ADDY, INTERACTIVE: ‘Tween Waters Inn Island Resort, “New Web Brand”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: ‘Tween Waters Inn – Old Captiva House, “Feast Your Eyes”
•SILVER ADDY, PRINT MEDIA CAMPAIGN: VISIT Milwaukee, “The Intersection of Water and Fun”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Assume Crash Positions”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “Cross Paths”
•SILVER ADDY, ELECTRONIC: Florida Repertory Theatre, “It Snaps”
•SILVER ADDY, MIXED MEDIA CAMPAIGN: Florida Repertory Theatre, “High Flying Twelfth Season”
•SILVER ADDY, PRINT CAMPAIGN: Florida Repertory Theatre, “High Flying Twelve Season”
•SILVER ADDY, POINT OF PURCHASE: The Core Christian Church, “For a God Time Call”
NOISE is a 24-years-savvy, multi-media brand development agency with offices in Milwaukee, WI and Sanibel, FL. NOISE uniquely combines boutique style and personal service with national-quality strategy, creative and production, to propel clients to success. NOISE specializes in travel, tourism, destination, health care, real estate, retail, dining, entertainment, recreation, food, beverage, disabilities, faith based and cause marketing. NOISE excels at Strategic Planning; Brand Definition and Development; Brand Messages; Advertising; Social Media (Vwallah!); Web Design and Development (NOISE Inter.Active); Internet Video Production (QwickClick Video); Market Research; Strategic Partnerships; Public Relations; and Traditional and New Media Buying.
Learn more at:
• NOISE: www.Make-Noise.com or www.Facebook.com/noiseinc
• NOISE.Interactive: www.Make-NOISE.com
• Vwallah!: www.Vwallah.com
• QwickClick Video: www.Qwick-Click.com
For a personal meeting, contact:
• John Sprecher, Florida: 239.395.9555 or johns@make-noise.com
• Mary Parodo, Wisconsin: 414.226.4900 or maryp@make-noise.com
NOISE INTER.ACTIVE AWARDED VISIT MILWAUKEE WEB BRAND CONTRACTS
Thursday, January 21st, 2010 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization (SEO) contracts for VISIT Milwaukee. A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, has already commenced and will complement and complete the VISIT Milwaukee cutting-edge web initiative, leading the way in social media.
The Inter.Active team will work to optimize the website brand, design and function, while enhancing search results through clickthrough campaigning, tagging, social media, and other SEO tactics. NOISE Interactive will also integrate all other marketing materials to drive website traffic and ultimately tourism to Milwaukee.
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
“Travel and tourism, branding, and marketing is highly driven today by the interactive media and web presence, and we’re confident our work with VISIT Milwaukee will make a great first impression,” notes Mary Parodo, President of NOISE. “The VISIT Milwaukee web presence will reflect the energy and vibrance of Milwaukee and surrounding communities to create not only a first impression, but a lasting one.”
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring guests are warmly welcomed, and enjoy world-class attractions and an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
NOISE INTER.ACTIVE AWARDED DOOR COUNTY, WISCONSIN WEB BRAND CONTRACTS
Friday, November 20th, 2009 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization contracts for Door County Visitor Bureau, the tourism marketing organization for Door County, Wisconsin. Located in northeastern Wisconsin, on a breathtaking, charming peninsula featuring 300 miles of beautiful coast, Door County annually hosts more than two million visitors and has been named a “Top Ten Vacation Destination in North America” by Money Magazine.
“NOISE Inter.Active is extremely proud to have been selected for these cornerstone branding assignments,” notes Mary Parodo, President and Account Leader for Door County Visitor Bureau. “As we know, travel and tourism branding and marketing is driven today by the internet, and our work here is literally the ‘front door’ by which Door County will welcome its guests.”
John Sprecher, Chairman and Creative Director for Door County Visitor Bureau, adds that “NOISE Inter.Active will bring an exciting, innovative, integrated web brand plan to Door County’s great benefit. We look forward to making the internet visitor’s welcome warm, inviting, engaging, fun, and something people will want to do again and again.”
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Branding
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• E-Marketing
• E-Databuilding
• Multi-Lingual Translation Services
• Online Market Research
A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, will complement and complete the Door County Visitor Bureau web initiative.
For a confidential consultation, contact NOISE Chairman John Sprecher at johns@make-noise.com or 239.395.9555.
NOISE PROMOTES EMILY KETTNER TO ACCOUNT LEADER
Friday, October 30th, 2009 | Uncategorized | No Comments
Award-winning and multi-media branding communications agency NOISE has announced the promotion of Emily Kettner to Account Leader. Kettner will continue working from the Sanibel, Fla. location while attending to clients in Florida and other locations across the U.S.
Over the past year with NOISE, Kettner has utilized her experience in attractions, healthcare and tourism to manage and write award-winning work for clients such as Florida Repertory Theatre, ‘Tween Waters Inn and Fort HealthCare. Kettner will continue her work managing accounts, while also assisting in copywriting, social media and public relations.
“Emily’s work has proven to be an asset to our team,” says John Sprecher, Chief Creative Officer of NOISE. “Her dedication to clients and ability to step up as a leader has led to her growth at NOISE. We hope to see her continue to grow as a leader in our company for many years to come, so that I can enjoy working less.”
A native of Appleton Wis., Kettner graduated from the University of Wisconsin-La Crosse with a degree in Communication, an emphasis in Public Relations and Organizational Communication and minor in Spanish. Previously establishing herself in Milwaukee, Kettner has worked, written and event planned for clients such as the Milwaukee Brewers, Major League Baseball and United Healthcare, lending her skills to award winning work from Public Relations Society of America, American Marketing Association and The Association for Women in Communications. Kettner is a member of the Southwest Florida Advertising Federation and active in the local international relations community.
NOISE LAUNCHES NEW ‘TWEEN WATERS INN INTERACTIVE WEBSITE
Tuesday, August 11th, 2009 | Uncategorized | No Comments
NOISE announced the launch of the new ‘Tween Waters Inn website at www.tween-waters.com this week, dedicated to enhancing the visitor’s trip experience to Captiva Island. The new site maintains current content as well as new and expanded content, however boasts a more interactive web 2.0, new messaging, new packages and promotions, and QwickClick VideoTours featuring activities, dining, and fun at the resort.
Introducing new pages such as an image gallery and video tours, NOISE focused on creating an experience that would not only be aesthetic, but also more user-friendly and interactive. With easy navigation tabs, the website gives users the ability to book reservations, review the resort, share experiences, view rooms, contact the resort or check rates, while maintaining many of the “fan favorites” such as the beach cam and Tidings blog. Interactive novelties such as the two-minute QwickClick videos allow visitors to receive a more up close and personal introduction to some of the ‘Tween Waters Inn amenities without ever leaving the computer chair.
“Visiting the new website is an experience,” says Jeff Shuff, General Manager of ‘Tween Waters Inn. “It’s not just a place to book reservations or find rates. It’s a place to discover your next big adventure. We are really excited to deliver added value to our customers so that visitors can make informed decisions about their vacations.”
NOISE first remodeled the ‘Tween Waters Inn website in 2004, increasing online reservations and revenue substantially. NOISE plans for the new design to continue to increase reservations, but also awareness of the resort with search engine optimization through the site’s novel use of viral video, interactive media and social media. While the enhancements to the website are significant, the location has not changed: www.tween-waters.com.
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