noise branding advertising
NOISE Launches New Web Brand for Door County Visitor Bureau
Monday, June 21st, 2010 | NOISE, branding, interactive, internet, marketing, web | No Comments
NOISE, a nationally-acclaimed destination branding agency with 25 years of expertise and 250-plus major industry awards of excellence, announces the launch of a new web brand for Door County Visitor Bureau, the tourism marketing organization for the Door County Peninsula and Washington Island, Wisconsin — named by Money Magazine as a “Top Ten Vacation Destination in North America.” The site is found at www.DoorCounty.com.
Approximately five months in development, the new Door County web brand is a comprehensive, interactive, innovative user experience that captures the charm, pleasure and fun of a vacation to Door County, Wisconsin — in a fresh, lively, robust and exciting format that communicates the region’s new brand message also developed by NOISE, “Your stories. Our setting. Like nowhere else.”
Noting that more than two million visitors enjoy Door County each year, Jack Moneypenny, President and CEO of the organization, commented that “we’re ecstatic about the creation and launch of Door County Visitor Bureau’s new online home. Visitors to our web will love the look and feel of the site — bright, airy, cheerful, easy to navigate, involving, relaxing, all words that describe the Door County vacation experience.”
Developed by NOISE Inter.Active, the web development and web marketing division of NOISE (a 24-year smart, award winning communications agency with offices in Milwaukee, Wis. and Sanibel, Fla.), the new website includes an “Explore the Door” video series, a visitor forum/blog and an interactive map that allows users to choose certain activities and locate these activities within Door County. Understanding the value of the thousands of people who love Door County, www.DoorCounty.com will feature a “Scrapbook Your Visit” element on the new site that incorporates Facebook and ScrapBlog, allowing visitors to share photos, stories and even individual itineraries. There will also be links to Door County Visitor Bureau’s Facebook, YouTube and Twitter pages.
“NOISE Inter.Active has created an exciting, innovative website that is engaging and will be an extreme benefit to the organization and its 1,800 members,” says Mary Parodo, President at NOISE. “Travel and tourism is driven by the Internet, and this site speaks volumes toward welcoming people to Door County.”
“Door County is unique both geographically and to the people who live, work and visit here,” adds Moneypenny. “Just as families and friends gather to create lasting memories along our 300-plus miles of shoreline, this new website will create interaction between people from all over the world who share their love for our beautiful area.”
NOISE NAMED AGENCY OF RECORD FOR XONA RESORT SUITES OF SCOTTSDALE, ARIZONA
Wednesday, April 1st, 2009 | Uncategorized | No Comments
NOISE is pleased to announce its appointment by Xona Resort Suites of Scottsdale, Arizona to agency of record (AOR). NOISE will continue to provide award-winning expertise to develop the brand, brand experience, web initiatives and advertising for the newly renamed resort.
NOISE has already launched several package promotions and a new advertising campaign. Appealing to golf enthusiasts, vacationers, business guests, and wedding parties, Xona Resort Suites features four pools and three whirlpool spas, a concierge golf services department, state-of-the-art fitness center, fiesta pool bar, restaurant, and meeting and event space. Xona Resort Suites is managed by Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus Hotels & Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states.
“We’re extremely excited to be working with Xona Resort Suites,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The addition of an Arizona resort client underlines our goal to expand our award-winning and results-producing portfolio of hospitality clients across the U.S. Plus, it’ll allow me to at least get a little work in on my horrid golf game.”
NOISE President Mary Parodo added that, “Just as Xona Resort Suites will impress every guest with its personalized service, NOISE will do the same with our branding campaign. We love the challenge of creating a brand identity that will resonate with consumers for years to come.”
ABOUT MARCUS HOTELS AND RESORTS
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
FRIDAY’S CHILD ANNOUNCES NOISE AS AOR
Wednesday, March 4th, 2009 | Uncategorized | 1 Comment
NOISE has already launched the Friday’s Child Web site, www.TGIFChild.com, and “blohg,” both intended to serve as a center for cool parents, cool kids, and cool clothes. The campaign will continue with print advertisement, promotions and new interactive media, and as NOISE plans to help grow the brand locally, regionally and nationally.
“It’s our great honor and privilege to work with Sanibel’s coolest children’s clothing store,” John Sprecher, Chief Creative Officer of NOISE, notes. “Plus I hear the owner is quite a catch,” jokes Sprecher, whose wife owns Friday’s Child.
Friday’s Child launched in September at the Village Shops in Sanibel at 2340 Periwinkle Way, and plans to expand its store chain in the future. The store features fun and funky fashions for boys and girls sizes infant to 12, plus a playful collection of toys that are powered by imagination only (no batteries!), with many green toys built of recyclable materials only.
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