Thursday, July 21st, 2011 | John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, NOISE Inter.Active, NOISE SOCIAL, QwickClick Video, Sanibel, Search Engine Optimization, Social media, advertising, award-winning, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, noise milwaukee wisconsin sanibel fort myers florida ad, noise sanibel fort myers southwest florida advertising, online marketing, public relations | No Comments
NOISE, Inc., a nationally awarded brand definition, development and deployment agency with offices in Florida and Wisconsin, has been awarded a comprehensive, multi-media rebranding contract by Pensacola Bay Area Chamber of Commerce.
Pensacola Bay Area Chamber of Commerce consists of more than 1,200 members and five departments dedicated to economic development; armed services; community and governmental affairs; tourism; and membership. The Chamber is committed to promoting, improving and enhancing the Pensacola Bay Area through responsible economic development, community involvement, and unity of private and public sectors.
Out of a field of six local advertising and communication firms, the Chamber unanimously selected NOISE to rebrand the organization to include brand definition; brand identity; brand messaging; web brand; plus social media marketing and other communication strategies.
“When we looked at the history of how NOISE approached the branding of various chambers, they really have it down to a science,” said Jim Roberts, Emerald Coast Utility Authority spokesman and member of the selection panel. “I was impressed by their experience and their foresight on how the branding effort would play out.”
“The key measure of the Chamber’s current success is that it has attracted leaders to the area whose energy and ideas have contributed to future growth,” said John Sprecher, NOISE Chairman and Creative Director. “Rich in talent, resources, and committed to the ideals of excellence and innovation, those leaders recognized those same qualities in NOISE resulting in our new and exciting partnership.”
Tuesday, May 24th, 2011 | Fort HealthCare, John Sprecher, Milwaukee, Milwaukee wisconsin sanibel fort myers florida advertis, NOISE, Search Engine Optimization, Social media, advertising, branding, digital, e-marketing, interactive, internet, marketing, media, noise branding advertising public relations brand milwa, online marketing, pay-per-click campaign, web | No Comments
Having led numerous innovative, highly successful digital-social campaigns as a NOISE Account Leader, placing Kettner as lead visionary for all NOISE digital marketing efforts — across two offices for clients across the country — is an obvious and logical benefit for travel, tourism, entertainment, retail, real estate and the agency’s many other industry marketers. Her proven experience in social media, search engine optimization, e-marketing, pay-per-click campaigns, online tracking mechanisms and video strategies combined with her fresh perspective enables NOISE clients to amplify their success.
“Emily’s passion, innovation and impressive in-depth knowledge of online marketing solutions makes her a trusted leader in a constantly evolving, fast-paced digital environment,” said John Sprecher, NOISE Chairman and Creative Director. “Her ability to lead rather than follow and to deliver measurable results leaves clients wanting more and getting more in return.”
With nearly five years of industry experience, Kettner’s contributions have led to numerous awards for clients such as the Florida Repertory Theatre, ‘Tween Waters Inn Island Resort, Door County Visitor Bureau, Fort Healthcare and VISIT Milwaukee.
Monday, May 16th, 2011 | Uncategorized | No Comments
A national Certified Medical Educators (CME) Group has selected NOISE to position, promote and publicize through social media its educational smoking cessation healthcare initiative called Cease Smoking Today (CS2day).
The national CS2day initiative, comprised of nine healthcare partners committed to decreasing United States smoking rates, provides physicians and healthcare professionals with innovative, effective and clinically relevant methods targeted to increase the smoking quit rates for patients in individual and system practice settings.
“We are thrilled and privileged to invent and implement strategies for CS2day,” said Mary Parodo, NOISE President and Chief Brand Advocate. “Not only are we partnered with an outstanding organization dedicated to improving our quality of life, but we are fortunate to be collaborating with the group’s esteemed healthcare partners including the California Academy of Family Physicians, CME Enterprise, Healthcare Performance, IFMC, IPMA, Physicians’ Institute for Excellence in Medicine, Purdue University, University of Virginia School of Medicine, and University of Wisconsin School of Medicine and Public Health.”
NOISE is executing a number of integrated projects with the overall goal of raising CS2day’s visibility and engaging the medical community in the fight to extinguish smoking. Campaign components include social media, video, special event and online initiatives.
Friday, February 25th, 2011 | Fort Myers, Milwaukee, NOISE, advertising, branding, interactive, internet, marketing, media, public relations, web | No Comments
Perry’s promotion will not only enable him to remain an influential partner and valued consultant to national, regional and local NOISE SOCIAL clients, but will also allow him to elevate the delivery of innovative, integrated social media strategies that create measurable, bottom line impact.
“Dave’s expertise in creating, launching, executing and evaluating successful social media campaigns has increased client demand and resulted in the need to grow our social media department,” said John Sprecher, Creative Director and Chairman of NOISE. “His proven track record for our Wisconsin clients VISIT Milwaukee, Door County Visitor Bureau and Fort HealthCare, as well as national clients Xona Resort Suites in Arizona and ‘Tween Waters Inn in Florida has earned him his well deserved title and leadership role.”
“Understanding the purpose, potential and power of social media is the key to establish, grow and shape brands,” said Perry. “Having a presence on a social media platform is not enough, you have to implement a sound strategy to become and consistently track results to remain relevant.”
When Perry, a graduate of the University of Wisconsin-Milwaukee with a degree in Journalism and Mass Communication, is not generating NOISE for his clients, he’s creating noise as songwriter and drummer for the band Fear of Water.
Wednesday, June 30th, 2010 | Uncategorized | No Comments
Award-winning, 25-year smart multi-media branding communications agency NOISE has announced the addition of Adam DeSanctis to the talented social media team, Vwallah!. DeSantics will serve as Social Media Evagelist, while also contributing to search engine optimization monitoring, public relations, as well as new business opportunities.
Previously managing the social media accounts for the Portland (Maine) Regional Chamber, DeSanctis has a background in journalism and public relations, and will utilize his experience to manage Vwallah! social media clients. Bringing a fresh new perspective to the rapidly growing department at NOISE, DeSanctis plans to excel with Vwallah!, bringing national tourism and healthcare clients to higher recognition, involvement and interaction.
“Adam was eager to get away from the cold weather in Maine,” says John Sprecher, Chief Creative Officer of NOISE. “Fortunately for him, our Sanibel office opened its doors and offered him a heavenly work environment where he can wear shorts to work every day.”
DeSanctis graduated from the University of Maine with a degree in Journalism-Advertising, with a minor in Public Relations and Psychology. Previously establishing himself in Portland, DeSanctis lent his skills to the Portland Regional Chamber of Commerce, Snow East Magazine journalist, and the Eastern Ski Writers Association, contributing work to the Journal Inquirer (CT), Weirs Weekly, ESWA newsletter, Maine Outdoor Journal, Snow East Magazine, Kidznsnow and SnowChronicles. A native of Jay, Maine, DeSanctis transferred to sunny Fort Myers, Fla. where he is a current resident. A die-hard Yankees fan, DeSanctis plans to expand his repertoire with award-winning work in next year’s Advertising Federation awards.
Thursday, January 21st, 2010 | Uncategorized | No Comments
NOISE Inter.Active, the web development and web marketing division of NOISE, has been awarded web brand design, development and search engine optimization (SEO) contracts for VISIT Milwaukee. A social media marketing campaign, created and executed by Vwallah!, the social media division of NOISE, has already commenced and will complement and complete the VISIT Milwaukee cutting-edge web initiative, leading the way in social media.
The Inter.Active team will work to optimize the website brand, design and function, while enhancing search results through clickthrough campaigning, tagging, social media, and other SEO tactics. NOISE Interactive will also integrate all other marketing materials to drive website traffic and ultimately tourism to Milwaukee.
NOISE Inter.Active is a comprehensive web brand development and marketing services provider, and offers:
• Web Design
• Web Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Engine Performance Reporting
• Paid Search Advertising Campaigns (PPC)
• Mobile Marketing
• Multi-Lingual Translation Services
• Online Market Research
“Travel and tourism, branding, and marketing is highly driven today by the interactive media and web presence, and we’re confident our work with VISIT Milwaukee will make a great first impression,” notes Mary Parodo, President of NOISE. “The VISIT Milwaukee web presence will reflect the energy and vibrance of Milwaukee and surrounding communities to create not only a first impression, but a lasting one.”
VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally and is dedicated to ensuring guests are warmly welcomed, and enjoy world-class attractions and an enriching experience in this jewel of the Great Lakes. Tourism generated $2.6 billion in spending in Greater Milwaukee in 2007 and supported nearly 65,000 local jobs. The Spirit of Milwaukee and Potawatomi Bingo Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visit http://www.visitmilwaukee.org/.
Tuesday, September 1st, 2009 | Uncategorized | No Comments
NOISE is pleased to announce its appointment by Door County Visitor Bureau (DCVB) as agency of record (AOR). NOISE will provide award-winning expertise to further communicate the brand and brand experience with a focus on web initiatives, social media and advertising for Door County, Wisconsin.
The Door County peninsula and Washington Island extend into Lake Michigan and Green Bay in the northeast corner of Wisconsin. Named one of America’s “Top Ten Vacation Destinations” by Money Magazine (and often referred to as the Cape Cod of the Midwest), the region features more than 300 miles of shoreline, over 30 islands, 10 lighthouses, 5 state parks and 19 county parks, and is known for its natural beauty, outdoor recreation, water sports, unique shopping, visual and performing arts, and value-added lodging (from bed and breakfast to full-service resort).
“We’re extremely excited to begin promoting this celebrated Wisconsin destination,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “Door County is rich with heritage, natural beauty and activity; NOISE is enthused to serve clients and locations like Door County that truly resonate with every visitor.”
NOISE President and Door County account director Mary Parodo added: “We’ve watched Door County grow into a must-visit, must-see, must-do destination in the recent years. Now, we’re eager to spread the word and let the world in on this treasure.”
Tourism is the largest industry in Door County, with traveler expenditures in 2008 totaling more than $483 million. Door County welcomed two million visitors last year and provided an estimated 8,470 full-time-equivalent jobs in the county.
Tuesday, August 11th, 2009 | Uncategorized | No Comments
NOISE announced the launch of the new ‘Tween Waters Inn website at www.tween-waters.com this week, dedicated to enhancing the visitor’s trip experience to Captiva Island. The new site maintains current content as well as new and expanded content, however boasts a more interactive web 2.0, new messaging, new packages and promotions, and QwickClick VideoTours featuring activities, dining, and fun at the resort.
Introducing new pages such as an image gallery and video tours, NOISE focused on creating an experience that would not only be aesthetic, but also more user-friendly and interactive. With easy navigation tabs, the website gives users the ability to book reservations, review the resort, share experiences, view rooms, contact the resort or check rates, while maintaining many of the “fan favorites” such as the beach cam and Tidings blog. Interactive novelties such as the two-minute QwickClick videos allow visitors to receive a more up close and personal introduction to some of the ‘Tween Waters Inn amenities without ever leaving the computer chair.
“Visiting the new website is an experience,” says Jeff Shuff, General Manager of ‘Tween Waters Inn. “It’s not just a place to book reservations or find rates. It’s a place to discover your next big adventure. We are really excited to deliver added value to our customers so that visitors can make informed decisions about their vacations.”
NOISE first remodeled the ‘Tween Waters Inn website in 2004, increasing online reservations and revenue substantially. NOISE plans for the new design to continue to increase reservations, but also awareness of the resort with search engine optimization through the site’s novel use of viral video, interactive media and social media. While the enhancements to the website are significant, the location has not changed: www.tween-waters.com.
Friday, July 10th, 2009 | Uncategorized | No Comments
NOISE welcomes Alex Fernandez as Social Media Guru to its award-winning staff. Fernandez will head the social media department while also contributing to web content, video editing, and new business development.
Fernandez joins the team in Sanibel, Fla., but will serve clients across the United States including Visit Milwaukee, ‘Tween Waters Inn and Fort HealthCare. Fernandez hails from Fort Myers, Fla. and brings a fresh new perspective to social media. With a degree in marketing and advertising from Florida Gulf Coast University, and a passion for digital media and internet marketing, Fernandez plans to lead the NOISE social media department, including the utilization of social networks, viral video, and photo sharing, plus assisting in video production. Earlier this year, Fernandez authored a Social Media Manifesto, a brief guide to social media best practices. Electronic copies are available by emailing AlexF@make-noise.com.
“The industry is evolving, and NOISE is evolving with it,” says John Sprecher, Chief Creative Officer of NOISE. “Alex brings a young mind and fresh ideas to this new media – it’s wonderful to have such an asset on our team.”
Out of the office, Fernandez contributes to the advertising world as a new board member and ambassador to the Advertising Federation of Southwest Florida. His time is also split with teaching private guitar lessons in the local area.
Wednesday, May 20th, 2009 | Uncategorized | No Comments
Newt Barrett, noted Internet content marketing authority, has joined NOISE as Digital Marketing Officer in a strategic partnership. The partnership is designed to expand and enhance the services provided by Forward/Slash, NOISE’s growing web brand development and web experience division. Barrett will team with NOISE strategic, creative, social media and traditional media staff in servicing clients throughout the United States.
Barrett is highly acclaimed marketing professional with more than 30 years of industry experience in both traditional and new media marketing, and currently provides marketing counsel for select clients nationally. He is publisher of ContentMarketingToday.com, an online marketing blog rated among the top 10 in the United States. He is also co-author of the widely praised web content marketing book, “Get Content. Get Customers.”, published by McGraw-Hill. Earlier in his career, he served as founder and publisher of Gulfshore Business magazine in Southwest Florida.
“NOISE is enthused to embrace Newt Barrett as part of our web experience marketing team,” noted John Sprecher, Chairman and Creative Director. “His extensive online and e-marketing knowledge will be a valuable, valuable asset in helping us increase the online marketing success of clients. This is a very exciting time in the history of our company and our web division, Forward/Slash.”
As Barrett added, “Partnering with NOISE, and helping to lead Forward/Slash, is a natural extension of the positive relationship our two companies established last year. Together, we look forward to being able to provide a highly experienced, extremely creative and ROI-producing web development and digital consumer experiences to innovative marketers across the U.S.”
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