The singular goal was to be genuine, spark viewers’ emotions and create a burning desire for each segment to live the guest experience themselves.

Video storytelling has the power (in an almost Star Trekian way) to transport consumers from their physical and yes, emotional location (read: a monotonous or depressing state) to a brighter and better place in their minds, their spirits and ultimately their reality — and nowhere is that more powerfully demonstrated and optimized than in hospitality marketing. 

As part of a comprehensive targeting, multi-marketing brand activation strategy for legendary Captiva Island resort ‘Tween Waters Island Resort & Spa, NOISE identified the four core personas (Adventure Seekers, Young Families, Carefree Couples and Outdoor Enthusiasts} that comprise the resort’s primary consumer base. Following a unique persona profile of each audience segment, NOISE combined science with art, strategy with creative — and embarked to create 4 inspirational, aspirational, relatively unscripted video stories for each audience under the brand’s overarching “Official Beach Resort” campaign. 

Talent with minimal video experience was cast in the goal to capture authentic aspirational and inspirational moments. Production consumed 4 days and more than 25 professional actors and real people. The videos were recognized with Addy Awards for their excellence in production, messaging and impact. 

Sanibel Captiva Beach Resorts named
“Business of the Year 2019” by Sanibel Captiva Chamber of Commerce

Sanibel Captiva Beach Resorts was founded as the next generation of Rochester Resorts, a multi-brand hospitality entity. From a single property in 1976, today the brand’s portfolio has dramatically grown to include numerous hotels and resorts, vacation rentals, restaurants, marinas and a spa on the islands of Sanibel and Captiva, Florida.

Recognizing the energies, synergies and efficiencies of uniting these elements under a united brand campaign, the “Official Beach Resorts of Sanibel and Captiva Islands” campaign moves the corporation to both top-of-mind among consumers, and top-of-market within its competitive set. Added benefits include the ability to multiply the reach, frequency and impact of the management company and its brands among audiences while seamlessly integrating each brand to maximize revenue growth and reduce silo branding waste.

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