Video Storytelling:
Every Frame Tells a Story
With more than 350 luxury beach and tropical island accommodations, Sanibel Captiva Beach Resorts is rich with colorful, wonderful, bucket list experiences and adventures for all ages.

The best marketing and messaging, however, doesn’t target all ages. The best marketing and messaging digs deep into guest and prospect data to identify your brand’s primary demo, geo and behavioral personas — then crafts powerful, emotive messaging that uniquely reaches each guest category.

As such, you’ll find a portfolio of aspirational storytelling — via the wow power of video — as a cornerstone of SCBR branding. Aspirational, inspirational stories crafted specifically for Adventure Seekers, Family Friendlies, Restless Relaxers and Beach Lovers. Videos viewed more than 68,750 hours in 2021.

Views Per Month
Hours Brand Emersion
Annual Gross Impressions

Sanibel Captiva Beach Resorts named
“Business of the Year 2019” by Sanibel Captiva Chamber of Commerce

Sanibel Captiva Beach Resorts was founded as the next generation of Rochester Resorts, a multi-brand hospitality entity. From a single property in 1976, today the brand’s portfolio has dramatically grown to include numerous hotels and resorts, vacation rentals, restaurants, marinas and a spa on the islands of Sanibel and Captiva, Florida.

Recognizing the energies, synergies and efficiencies of uniting these elements under a united brand campaign, the “Official Beach Resorts of Sanibel and Captiva Islands” campaign moves the corporation to both top-of-mind among consumers, and top-of-market within its competitive set. Added benefits include the ability to multiply the reach, frequency and impact of the management company and its brands among audiences while seamlessly integrating each brand to maximize revenue growth and reduce silo branding waste.