The Value of Choice, A Data Building Campaign

Tell Us Your Idea of Paradise

Sanibel Captiva Beach Resorts is comprised of four resorts and a 150-home vacation rental company. They like the value of choice they can bring to island visitors. As they sought out ways to reach a fresh and targeted audience to share all the wonders of visiting Sanibel and Captiva Island, we keyed in on choice to create a promotion that enticed travelers to choose their paradise.

Choose Your Island. Choose Your Beach. Choose Your Style.

Focusing on generating in-bound leads to organically build a database of core prospects and future guests, Choose Your Paradise was their first multi-brand data building campaign to fully integrate a portfolio of resorts and vacation rentals to move an audience to subscribe.

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Entries Delivered in 12 Months