If you’re like most hospitality brands, the relationship with your ad agency most likely flows through one or two marketing touchpoints on your in-house team. While this has been standard operating procedure forever, it’s not in our opinion a best practice — and it may be robbing you of revenue.

As we see it (and practice it), we are true success partners with our hospitality clients — and that’s not just hype. Here’s what we do, why it’s better, and why you may wish to abandon your old-ways agency and hire us.

MARKETING MEETINGS WITH YOUR DEPARTMENT HEADS. An agency that’s truly invested in your success and revenue growth will insist on marketing meetings that include all of your key department heads. With us, that often includes ownership, general managers, sales and marketing directors, group sales directors, wedding sales directors, food and beverage managers, reservations managers and revenue managers. In this situation, the agency is now part of your in-house team — with intimate knowledge of initiatives, sales goals, KPIs and more, allowing the agency to best respond and be proactive in the execution of campaigns that many times require coordination and consistency across multiple sales channels. Result: your marketing becomes wholly and holistically integrated, and therefore more effective.

As we see it (and practice it), we are true success partners with our hospitality clients — and that’s not just hype. Here’s what we do, why it’s better, and why you may wish to abandon your old-ways agency and hire us.

ACCESS TO YOUR REVENUE REPORTING. Most clients are hesitant to allow agencies access to hard numbers, for reasons we don’t understand. On the contrary, we think it’s vital that you share your revenue reports with your success partner — as well as giving that success partner access to financial reporting, be it reservations and revenue churned from e-campaigns, to phone conversations or online bookings accompanied by ADR and RevPAR. And, as the success partner, we track each revenue stream and other valuable KPIs historically for trends. For example: a recent e-blast strategy launched on a Monday to fill a few soft weeks was highly successful — and by Wednesday, the reservations manager informed the entire team of its success, with the action steps to continue the campaign for another number of weeks. Result: your marketing becomes real-time, nimble and more effective.

TRUST. In the end, success relationships as we’ve described here lead to one of the most important keys to your hospitality brand’s revenue growth. By meeting as a team (we recommend bi-weekly, with the agency driving the workflow agenda) and working synergistically, a bond of trust is established among all players. The client-agency wall that so often exists falls. It’s not you sitting on one side of the desk and the agency on the other. It’s everyone sitting (or zooming) in a circle. Result: a smooth-running machine where success is championed and cheered as a group, where people take pride in their efforts, and where revenue is built cumulatively and exponentially, not less efficiently (and more expensively) via individual silos.

ashley shenk noisejohn sprecher noiseLike what you hear? Let’s meet.

Visit our site here, call us at 239.395.9555, or email directly Partners Ashley Shenk or John Sprecher.