Social media has trailblazed itself as the modern-day information highway. We all travel down this road for many different reasons. Some of us use it to stay informed on world events, some find their next favorite hobby and some use it to catch up with friends and loved ones.
According to a survey conducted by broadbandsearch.net, we spend most of our time on this highway in Facebook’s lane. Most users dedicate nearly an hour of their day to scrolling through Facebook, and who can blame them? Facebook has made many improvements to its interface and have amplified a feature called Groups, which has made scrolling through newsfeeds much more comfortable for users.
But you know who else can benefit from this refurbished feature? Your brand. Facebook has now made an easy pathway for brands to work alongside groups to improve the quality of user’s time on Facebook. Here at NOISE, we know just how to navigate through this feature. So, buckle up and let’s take a look at a quick crash course on Facebook Groups.
WHAT EXACTLY ARE FACEBOOK GROUPS? Groups have been around for years on Facebook, but have gained serious popularity as of late. According to Hootsuite, 1.4 billion Facebook users belong to at least one of the roughly 10 million different Facebook Groups there are. That’s a lot of users actively sharing and celebrating their passions.
But why do users join groups? The results vary and really depend on the user and what they’re interested in. Think of them as unofficial fan clubs for certain things – whether it’s pictures for your wanderlust’s soul, low key vacation spots, bucket list must visits – there’s a group for just about anything.
That’s where your brand comes in.
Facebook has now made an easy pathway for brands to work alongside groups to improve the quality of user’s time on Facebook. Here at NOISE, we know just how to navigate through this feature. So, buckle up and let’s take a look at a quick crash course on Facebook Groups.
GETTING YOUR BRAND IN GROUPS . There are two ways to get your brand into Facebook Groups. One way would be to create your own group, whether it’s solely about your brand or a category your brand falls into is up to you. You can invite users to join, post landing pages from your site and share what you want.
Or, you can work directly with group administrators. For a small price, Facebook now allows brands to work exclusively with group admins on promoted posts. You may ask admins to share links, events, blogs, pictures and so on within the group for its members to see. From there, you can manage the post and see how much interest the post can drive.
BENEFITS FROM ENGAGING WITH GROUPS. The biggest benefit from Facebook Groups is keeping your brand’s authenticity. Most Groups aren’t controlled by brands – as they shouldn’t typically be. Instead of controlling them, brands should guide them and set the tone in the group. Allowing users to naturally see your brand’s posts and allowing them to organically like and comment fosters authenticity that typical online ads can’t replicate. This improved engagement can take your brand’s social media game to the next level.
Brand ambassadors have become a necessity in online communities. Ambassadors can harbor in new users who are unfamiliar to your brand and can help with any questions or comments they might have. In Groups, your brand ambassadors can connect with new users they might have not otherwise. Or, you can see who your unofficial ambassadors are in Groups and get in touch with them.
Groups can also be test crowds for your brand, as you can see how users react to certain promoted posts. Whether it’s an event in the making, a brand-new feature or new video to be watched, Facebook Groups can serve as the first audience to react to the news and give your brand much needed insight before sharing with the world.
Facebook Groups are valuable assets in today’s social media industry. Let NOISE help you hit the ground running in Facebook Groups. Visit our site here, call us at 239.395.9555, or email directly Partners Ashley Shenk or John Sprecher.