The response was overwhelming, positive and heartfelt. Many followers not only shared their healthcare backgrounds, but their memories of and desires to return to Sanibel Captiva Beach Resorts — ‘Tween Waters Island Resort & Spa, West Wind Inn, Beachview Cottages, Castaways Cottages and Sanibel Captiva Island Vacation Rentals. That’s brand ambassadorship at its best. But we weren’t done.
NOISE created a special tribute to Sanibel Captiva Beach Resorts’ “Healthcare Heroes” — an inspired and moving video salute that features virtually every individual and image submitted via social media. Since launch mid-April, more than 9,000 people have viewed the tribute, which has also recently been cited by Lee County Visitor & Convention Bureau. That’s how you turn brand ambassadors into heroes.
To say thanks, NOISE then created a special tribute to SCBR’s “Healthcare Heroes” — an inspired and moving video salute that features virtually every individual and image submitted. Social media and e-CRM efforts encourage SCBR constituents to view the two-minute narrative, share it, download it and — as often as possible — be sure to say thank you to a healthcare hero in your neighborhood. At the 10-day mark since launch, the campaign is at 9,000 views and counting.
And that’s how you move from brand ambassadors to brand heroes.
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