With the holidays quickly approaching, what do we know about the state of travel In America — and what do we, as hoteliers and branders, need to do to maximize our opportunities? Let’s dig in.

For obvious reasons, consumers have shifted their overall plans for traveling. According to a Travelocity survey conducted in September, two-thirds of holiday vacationers plan to travel 250 miles or less from home— because staying close provides a sense of security in case things beyond their control shifts the landscape.

That’s where you and your brand come in. You already have a great destination that (in a perfect world) attracts guests from all over, but what about the people in your own neck of the woods? Have locals had the chance to experience all that your brand has to offer? If not, this is the perfect time to invite them in and share the holiday spirit!

For obvious reasons, consumers have shifted their overall plans for traveling. According to a Travelocity survey conducted in September, two-thirds of holiday vacationers plan to travel 250 miles or less from home— because staying close provides a sense of security in case things beyond their control shifts the landscape.

Here at NOISE, we’re all about local love. Let’s take a look at why you should target local and regional markets during this upcoming travel season.

GETTING A HEAD START.
If the early bird gets the worm, that’s definitely true in this situation — as roughly 80% of travelers are looking to have their holiday accommodations set in stone by Election Day. This contrasts traveler behavior practiced earlier this year in spring and summer, where most travelers planned vacations towards the last-minute. A key change in this behavior is the fact that more hoteliers are offering hassle free cancellations or flexible bookings, where travelers have the liberty to change plans last minute.

THE GIFT THAT KEEPS ON GIVING.
Nearly half of traveling families this season will be venturing with kids under the age of 18. This sets the tone that travelers will be looking for family fun resorts and hotels. It’s more important than ever before that your brand offers and promotes activities for all ages to enjoy.

Some great activities that are family friendly and health conscious include hiking trips, spacious beaches, boat and kayak rentals, and views of sunsets and stars. Having an ample amount of activities for the whole family to do will create the atmosphere travelers are currently looking for and will be talking about years to follow.

STAYING SAFE .
It goes without saying by now, but safety is the number one priority on everyone’s mind. Supporting rules like wearing masks, capacity limits and booking flexibility are precautions travelers are actively researching before clicking the book now button. Enforcing rules and limitations like these bring peace of mind, and that your brand treats the health of guests as its top priority. As it always was, and is today more than ever.

Here at NOISE, we’re committed to helping you share your brand and all the hard work you’ve put into it with your local community.

Visit our site here, call us at 239.395.9555, or email directly Partners Ashley Shenk or John Sprecher.