Renowned Northwestern University marketing professor Dr. Philip Kotler has featured NOISE travel and tourism marketing three times in his outstanding “Marketing for Hospitality and Tourism.”
Three NOISE campaigns were featured:
DESTINATIONS MARKETING: A campaign for the Cleveland, Ohio Visitor and Convention Bureau was featured in multi-media marketing. This campaign utilized targeted print, radio and television. Working with the Ohio Division of Tourism, the goal was 25,000 inquiries. The campaign concluded with 60,ooo inquiries. As a result, NOISE was the only out-of-state agency invited to pitch the Ohio Division of Tourism’s account. NOISE finished first in that competition in creative services, but ultimately a local agency was chosen.
PUBLIC RELATIONS: A campaign for Milwaukee, Wisconsin’s famous Pfister Hotel’s 100th anniversary was highlighted in public relations. The gala event attracted hundreds of guests, thousands of dollars for charities and Regis Philbin as host.
DIRECT MARKETING: A NOISE campaign for Visit Milwaukee “led off” the direct marketing chapter of Mr. Kotler’s book. In this section, he outlines the unique ways that great advertising sometimes comes together — in this case, a musical cue and a Visit Milwaukee golf outing. As the story goes, Creative Director John Sprecher wasn’t thrilled with his team’s concepts for a campaign that was to be presented the next day. En route to the client’s golf outing, he heard a song by the local band BoDeans. Having been introduced to the band’s manager earlier, Sprecher immediately contacted him and before he arrived the outing, a deal had been cut for Visit Milwaukee to obtain an exclusive BoDeans song for promotional efforts. And thus, a campaign called “20 spins on Milwaukee” was born.