In the past, 3D tours were a thing of the future. With high production costs and the need for a virtual reality headset, why would any hotel even bother with the idea?
But times have changed and the future is today. According to Pegs.com, production costs have gone down drastically while technology has greatly improved. And while the world is still dealing with a dangerous health pandemic, a 3D tour might be the best source for a hotel to brandish their brand to potential guests.
Brand to consumer connection is something all travel marketers shoot for. It’s the way to show off your true colors and have consumers learn what you’re all about. And what better way to show them than a virtual tour? Virtual tours don’t just paint a picture for consumers, they can create an entire scene. There are so many small, yet important, details the vacation-jonesin’ mind might leave out when pondering a getaway. But 3D virtual tours eliminate those and can fill in the blanks.
Virtual tours don’t just paint a picture for consumers, they can create an entire scene. There are so many small, yet important, details the vacation-jonesin’ mind might leave out when pondering a getaway. But 3D virtual tours eliminate those and can fill in the blanks.
When you fill in the blanks, you’re doing an important first step – building consumer confidence. A picture can say a thousand words, but a 3D video can transport a viewer from their stuffy office to a paradise. Not to mention, it’s easy to be duped by pictures. We’ve all been there, right? The item on the billboard or Instagram post that looks absolutely delicious, only when you order it, it’s nothing like the picture. 3D tours allow viewers to look around and provide the opportunity to see everything. According to Concept3D.com, consumers trust video more than they trust images. So, if they feel confident with what you have to offer from a 3D video, chances are they’ll click the book button once they’re done.
What do you show in your 3D video? That’s easy – think about what sets your hotel apart from others. What are your best features? Is it greeting guests with happy smiles and a warm welcome? A gorgeous sunset on the nearest beach? A beautiful sunny day at your hotel’s courtyard? All of your hotel’s best features can be shown and amplified by volumes with a 3D video. Guests can pick up your brand, or vibe, of a place after a few scroll-throughs and will be instantly sold with that sunset on the beach.
Traveling might be difficult for guests at the moment (and potentially the future), so give them the next best thing with a 3D tour. Transport them virtually from their stay-at-home lull to an oasis in paradise.