Project Description

Success Studies | 99 Bottles & 84 Months

Quick Links

1) Print 
2) Video
3) Radio
4) Iconography

Relevant Expertise

Cajun Fest
Cleveland Zoo
Cleveland Museum of Natural History
Dells Boat Tours
Discover Milwaukee
Discovery World Children’s Museum
German Fest
Milwaukee Brewers MLB
Milwaukee County Zoo
Six Flags Great America
Wisconsin Ducks
Wisconsin State Fair

BREWING UP ATTENDANCE AND SALES RECORDS, SEVEN YEARS IN A ROW.

Established in 1855, Miller Brewing Company (now Molson Coors) ranks as the second-largest brewing corporation in America — trailing only Anheuser Busch in market share and mindshare. So when Miller Brewery Tours determined a reboot brand strategy was needed to engage young adult consumers in the history, quality and fun of Miller products on an experiential level, it assigns branding of the legendary Tours to NOISE.

Over 7 years of partnership with Miller Brewery Tours, NOISE brand activation delivers extremely successful, record-setting years in both attendance and revenue — so successful, that growth was recorded consecutively across 84 months. Each year, the agency developed new and innovative multi-media strategic brand plans — and supported those plans with highly creative, integrated and effective television, radio, print, outdoor, point-of-sale and online advertising (along with creative special events and publicity efforts).

Over 7 years of partnership with Miller Brewery Tours, NOISE brand activation delivers extremely successful, record-setting years in both attendance and revenue — so successful, that growth was recorded consecutively across 84 months.

THE BOTTOM LINE

The flagship attraction for Miller Brewing Company — the Miller Brewery Tour and Gift Center — enjoys 84 consecutive months of attendance and sales growth. Seven years of campaigns are applauded with more than 40 major travel, attractions and advertising industry awards, including Hospitality Sales & Marketing Association International and PRINT Regional Design Annual. Cheers to NOISE.

* At the time of work, NOISE was DBA a previous corporate name with John Sprecher as President and Creative Director.

ACTIVATION

PRINT, DIGITAL & POINT OF SALE

VIDEO

RADIO

ICONOGRAPHY