Project Description

Success Studies | Like Nowhere Else

Relevant Expertise

VISIT FLORIDA
Beaches of Fort Myers-Sanibel (FL)
Brookfield Convention & Visitors Bureau (WI)
California Division of Tourism (Invited)
Desoto County (FL)
Door County Visitor Bureau (WI)
Downtown Madison Econ Development (WI)
Fond du Lac Visitor Bureau (WI)
Fort Myers Beach (FL)
Greater Kenosha Visitor Bureau (WI)
Middleton Tourism Council (WI)
Ohio Division of Tourism (OH)
Pensacola and Perdido Key (FL)
Portage County Chamber of Commerce (WI)
Sanibel Captiva Chamber of Commerce (FL)
Visit Milwaukee (WI)

THE BEST OF THE COAST. IN THE HEART OF THE MIDWEST.

Few people immediately think of northeastern Wisconsin as home to a coastal community that rivals the most breathtakingly beautiful coastlines in the United States. But it exists in a special place called Door County, Wisconsin — a picturesque peninsula of more than 300 miles of shoreline that uniquely combines a fascinating and offbeat populace with performing arts, artistry, water sports, outdoor recreation, amazing dining, spectacular natural beauty and genuine hospitality. In all, Door County is an eclectic package that stirs a passion for travel for 2 million plus visitors annually. So when Door County Visitor Bureau wanted to take its brand to new levels of awareness, engagement and revenue growth, NOISE is hired.

Beginning in 2009, NOISE and Door County Visitor Bureau partner to create innovative, integrated annual brand activation and marketing programs under a new, global brand promise that embraces the many unique experiences the destination offers its many unique audiences: “Your stories. Our setting. Like nowhere else.”

Branding horizontally while marketing vertically, NOISE collaborates to define seven key, niche experience sets — outdoor recreation, dining, performing arts, music and entertainment, open roads, weddings and LGBT — then creates multi-media campaigns to motivate these audiences, including:

  • Print Advertising
  • Broadcast Advertising (Television, Radio)
  • Niche Microsites
  • Niche Experiential Videos
  • Interactive, Experiential Online E-Magazine
  • Digital Marketing
  • Innovative Social Media and Engagement Promotions
  • Dedicated Social Media Influencers

Door County is an eclectic package that stirs a passion for travel for 2 million plus visitors annually. So when Door County Visitor Bureau wanted to take its brand to new levels of awareness, engagement and revenue growth, NOISE is hired.

THE BOTTOM LINE

NOISE and Door County Visitor Bureau combine to create 4 successful years of positive growth for both the county and its tourism partners. Exceptional growth metrics are achieved in web traffic, digital databases, social media communities, revenues and tax collection. Plus, client and agency are rewarded with numerous travel and advertising industry awards, as well as business media praise for “brilliant” branding.

ACTIVATION

WEB ADVERTISING

SOCIAL

PRINT ADVERTISING

ASPIRATIONAL

VIDEO