How do you promote an integrated health network that includes a leading community hospital, numerous specialty clinics, a variety of physician specialists and other ancillary services — yet present a cohesive, powerful message that resonates for the brand both horizontally, as well as vertically? If you’re Fort HealthCare (among Wisconsin’s largest independent community health networks), you entrust NOISE Across 10 years, the strategic and creative coalition of Fort HealthCare and NOISE partnered to significantly improve awareness, perception, preference, market share and usage — to market leading and often, award winning performances.
This Fort HealthCare high-tech, high-touch campaign represents the third generation of Fort HealthCare brand activation — a campaign that focuses on specialty services and physician specialists, both collectively and individually, to grow service line awareness, physician preference and revenue growth. Ultimately, the campaign landed on real patients — not actors — to emotionally connect and persuasively convey the message that whatever your problem may be, major or minor, from surgery and adult medicine to obstetrics and pediatrics, nobody cares for you and your life (or the lives of those you love) better than Fort HealthCare.
More than 40 Fort HealthCare patients participated in the campaign as a non-paid endorsement of the health care network. Their stories are real and, in many cases, life changing. Testimonial advertising has never been more powerful, more beautiful or more profound in impact.