LET’S DO THIS: TO BECOME THE HEALTHIEST COMMUNITY IN WISCONSIN.
Fort HealthCare — one of the largest independent community health networks in Wisconsin — is an innovative leader in health care and wellness. To wit: 2012’s ambitious mission to create a broad based, community wide “rally campaign” that would inspire every member of Jefferson County to improve their health habits and improve the county’s health rankings — across 10 ambitious years of dedication — to become the healthiest in the state. As agency for Fort HealthCare since 2004, NOISE eagerly accepts the challenge.
Working with existing research provided by the healthcare network, with the agency conducting informal focus groups among key constituents, NOISE creates a Brand Icon and Brand Promise to rally enthusiastic participation —”Let’s Do This!” — and crafts motivating messaging across a variety of influential media:
- Unique Website and Web Video
- Social Media
- Digital Media
- Public Relations
NOISE then assists Fort HealthCare marketing to present the outstanding campaign to senior administration and medical staff. The campaign is endorsed with the same enthusiastic directive: Let’s do this!
THE BOTTOM LINE
A united, excited and motivated community of individuals working toward a common mission of better health are “all in” beginning late fall, 2012. At the time, Jefferson County ranks 33rd of 72 Counties in 7 critical health measurements. Six years later in 2018, Jefferson County ranks the 12th healthiest county in the state — and earns a Wisconsin Gold Designation for the significant improvements in obesity, AODA, mental health and 4 other wellness and lifestyle standards. The campaign is also recognized for its creativity with Addy and Wisconsin HealthCare Marketing awards.
At campaign launch, Jefferson County ranks 33rd of 72 Wisconsin Counties in 7 critical health measurements. Six years later, Jefferson County ranks the 12th healthiest county in the state — and earns a Wisconsin Gold Designation for the significant improvements in overall health. Let’s do this? They did it.