Project Description

Success Studies | Multi-Property Brand Integration

Project Description

Relevant Expertise

Alden Resort Suites (FL)
Clocktower Resort (IL)
Grand Geneva Resort & Spa (WI)
Hotel Phillips (MO)
Lake Lawn Lodge (WI)
Marcus Hotels & Resorts (WI)
Milwaukee Hilton City Centre (WI)
Olympia Resort & Spa (WI)
Pfister Hotel (WI)
Venturella Resort (FL)
Wyndham Milwaukee Centre (WI)
Wyndham San Antonio (TX)
Xona Resort Suites (AZ)
Golf Courses
Restaurants
Spas

Multi-Property Brand Integration

In 2014, Sanibel Captiva Beach Resorts was officially founded as the next generation of Rochester Resorts, a multi-brand hospitality entity. From a single property in 1976, Sanibel Captiva Beach Resorts has dramatically grown its portfolio over the years to include 4 major beach resorts, 1 vacation rental company, 3 destination restaurants, 2 casual restaurants, 2 marinas and day spa.

Recognizing the energies, synergies and efficiencies of uniting these elements under a united brand campaign, NOISE worked to position Sanibel Captiva Beach Resorts as the top resort management and marketing organization in Southwest Florida — and subsequently, the aggressive, bold positioning of “Official Beach Resorts of Sanibel and Captiva Islands” was born. SCBR literally marked its territory with brand bravado, courage and confidence.

Brand activation included United States trademarked Iconography, Brand Promise, Brand Sherpa, Brand Positioning and Messaging, Print, Broadcast, Web, Digital, Social, eCRM, Public Relations, Point of Sale, Apparel and more.

NOISE worked to position Sanibel Captiva Beach Resorts as the top resort management and marketing organization in Southwest Florida — and subsequently, the aggressive, bold positioning of “Official Beach Resorts of Sanibel and Captiva Islands” was born. SCBR literally marked its territory with brand bravado, courage and confidence.

THE BOTTOM LINE

The “Official Beach Resorts of Sanibel and Captiva Islands” campaign moves the corporation to both top-of-mind among consumers, and top-of-market within its competitive set. Added benefits include the ability to multiply the reach, frequency and impact of the management company and its brands among audiences; seamlessly integrating each brand while maximizing revenue growth; reducing silo branding waste; and eliminating silo branding confusion. Bonus: SCBR is named “Business of the Year 2019” by Sanibel Captiva Chamber of Commerce.

ACTIVATION

WEB ADVERTISING

VIDEO ADVERTISING

SOCIAL MEDIA MARKETING

BRANDING