Getting everyone to work toward the same goal for your brand is a challenge — particularly if you don’t happen to have a handy Google Map from here to success.
One way to get everyone on board is through the well-crafted brand guide — or, as we refer to it here at NOISE, the “Brand Sherpa.” With NOISE, your Brand Sherpa acts as the experienced guide for the decisions you make regarding logos, brand fonts, keywords, color palettes, brand DNA, photographic styles, acceptable and unacceptable usages and more. The Brand Sherpa helps you to stay focused on the mission and vision you have for your brand and prevents deviations that could potentially confuse your audience and put your brand at risk. It also holds your team accountable and consistent with the brand details, which increases the connection consumers will have with your products and services.
This document is designed to give everyone involved in the brand the tools they need to be on the same page. The more detail, the better, because any operation functions at its best when each person knows the actionable steps they can take to achieve a collective goal. And really, what brand seeking success doesn’t need a Sherpa to point the direction and keep everyone on course — written by real creative directors with over 30 years of experience, as well as brand experience leaders — armed with Master’s Degrees and MBAs from top-ranked universities.
At NOISE, we’re serious about brand identity and brand consistency. For each client, we create a Brand Sherpa — a quick reference resource for us, as well as your teams, to communicate how your brand assets can and cannot be used, manipulated or changed. So don your snow shoes, zip up that jacket, pull on your wool cap and let’s start marching toward your brand. Amplified.
Sources: NOISE, Trekk