Have you heard of TikTok? Odds are, yes. Do you really know what TikTok is, what it does and what travel brands can do with it? Probably not. Lucky for you, you’ve got NOISE to guide your way.
Okay, So What Is TikTok? TikTok is the fastest growing app on both Apple and Android markets the past 2 years, with more than 1.5 billion total downloads and 600 million active users. When on the app, those users spend about 60 minutes each day looking at various types of media from users and hashtags.
Why TikTok? Fun fact — this year, Gen Z will make up 40% of the consumer market. With 66% of TikTok’s users under the age of 30, there’s potential to seriously market your brand to our nation’s next generation of travelers and adventure seekers. Tik-Tok also shreds the corporate tone that other apps like Facebook, Twitter and LinkedIn come with. You have the ability to make your content fun and engaging. You just need to use it to your advantage.
How Can We Use TikTok to Our Advantage? The overall landscape of the app isn’t too complex to understand. Much like apps you might already be acquainted with, TikTok allows users to post 15- to 60-second videos with different types of text, music and filters.
Already, hashtag travel (#travel) has 8.8 billion views and hashtag hotel (#hotel) has 418.3 million views as of June 2020.
The real key is being on top of your hashtag game. Hashtags are your entry point into TikTok’s algorithm and, if used correctly, can take any account from being a simple user to becoming a serious player. Already, hashtag travel (#travel) has 8.8 billion views and hashtag hotel (#hotel) has 418.3 million views as of June 2020. That’s some serious video watching done by users and could be incredibly beneficial for your brand. There are a vast number of websites like tiktokhashtags.com where you can look up a hashtag, see its popularity and be provided 8 other similar hashtags.
Or, you can also create your own hashtag and encourage guests to use it while staying. That way you’ll have your guest and brand’s user videos all in one place and can share it in web and email marketing campaigns.
Much like Instagram and Snapchat, remember to keep your content fun and engaging with filters, themed templates and music. There are already many travel templates that are waiting to be used by your brand’s videos.
The Power of Influencers. Influencer marketing can also assist your travel brand. As you probably know, influencers are “digital stars” in various categories — from food to fashion, travel to toning and everything in between — with hundreds of thousands or sometimes millions of followers. With these hefty number of follows, many influencers seek to partner with brands (for a fee, of course). Many brands already partner with influencers on other platforms like Instagram and YouTube, and have seen significant success. Influencers could be a way to tap into the TikTok crowd and get your brand off the ground from the get-go.
With leaders like Nike and Apple have already succeeding with TikTok, why not you? Here at NOISE, we can be your prospector on TikTok and help launch your brand into an eager new world of experience seekers and travel lovers.