What are the first things that come to mind when thinking about different brands, companies and organizations?
For many of us, we immediately think of the brand’s logo (known as the “brand mark” in the agency world). It’s the visual spokesperson of the company, something we can all see and recognize immediately. Think Coca Cola. McDonald’s. FedEx. NBC. Starbucks. Five uniquely different images, impressions and brand affinities (positive, negative or indifferent feelings) that just came to mind.
In the hospitality industry, it’s essential to have a great logo that you, your workers and your visitors can easily recognize and embrace. At first glance, it’s what makes you stand out from other competition — and first impressions are important!
But did you know it’s important to have different variations of your logo? Your main logo is great, but what happens if you need to stamp your logo on something, but it doesn’t fit or look perfectly? This is where logo versatility steps in. Embracing logo versatility not only helps you look clean, but also gives you a fresh look every time you use it. We love talking about logo variations here at NOISE, so let’s dive in.
Think of the brand marks (logos) of Coca Cola. McDonald’s. FedEx. NBC. Starbucks. Five uniquely different images, impressions and brand affinities (positive, negative or indifferent feelings) that just came to mind.
WHAT ARE LOGO VARIATIONS EXACTLY? Having a diverse stash of logos for your brand to use is vital. You don’t want to be caught in a situation when your “primary” logo won’t work with the specific project. Whether that’s signs, websites, social media, shirts — you get the picture.
Having different logo variations is the call to the bullpen your brand needs. You’ll bring in your freshest and best stuff for the given situation and it’ll fit just the way it’s supposed to without looking tacky, blurry or pixelated.
WAYS TO RAMP UP YOUR LOGO VERSATILITY. We know of a few different styles and ways to make your logo look perfect for the given situation. Here are a few of them:
1.) Horizontal and Vertical Logos: These are your standard logos and are exactly how they sound. Horizontal logos are great for website headers and footers, whereas vertical logos best fit in print or other parts of your website.
2.) Vibrant Variations: Your Brand Sherpa (more on that another day) will dictate the specific, correct colors your agency has assigned your brand. But did you know, one of the easiest ways to bring approved flexibility to your logo is by simply using one color or using a black or white background? One color makes it instantly readable and looks great on packaging, shirts, business cards and more.
3.) Wordmark: Your logo is uniquely you, so why not make it that way? What we mean is, brands with particular typography and icons benefit from keeping it simple. This type of logo can be seen as a virtual stamp or seal of your brand’s approval, but you don’t have to use your entire logo on something — just the icon (see our icon here).
At NOISE, we believe variety is the spice of life and encourage every brand we talk to, to take the same approach. Standing out among the crowd with a fresh, clean look is something we’d love to help you with. Visit us here or hit us up at 239.395.9555 and ask for Partners Ashley Shenk or John Sprecher.